At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
Position Purpose:
We are seeking a dynamic and experienced Lead of Content Strategy to oversee the strategic planning of our seasonal campaigns and execution of our content initiatives across various channels. This role involves leading a team of Content Planners and collaborating closely with marketing leadership across various teams to drive business growth through effective content strategies. The Lead of Content Strategy will be responsible for collaborating in the development of strategies, communicating plans through our commercial planning process, and briefing creative partners on content to support the plans. The ideal candidate will have strong leadership skills, strategic vision, proactive mentality and the ability to work collaboratively with partners across the organization.
Responsibilities:
- Strategic Planning: Develop and implement comprehensive content strategies that support key business initiatives and drive growth.
- Data-Driven Insights: Leverage insights and analytics to build plans, inform the development of new content, and optimize existing content.
- Leadership and Team Management: Manage and mentor a team of Content Planners, ensuring alignment with strategic goals and effective execution of content plans.
- Collaboration: Work closely with stakeholders across the organization, including customer insights, marketing programs, merchandising, and creative teams, to gather information and inform planning.
- Creative Brief Development: Create detailed content strategy briefs and kick off content efforts with Creative teams, ensuring alignment with strategic direction.
Qualifications:
- Ability to conceptualize and communicate content marketing opportunities within the digital environment and a progressive multi-channel corporate perspective
- Ability to process in-depth site analysis and make strategic recommendations for improvement
- Strong experience with analytics tools, particularly Omniture
- Ability to think strategically and oversee complex processes
- Highly organized and proactive in finding (sometimes creative) solutions to issues
- Ability to prioritize and adhere to deadlines while managing multiple projects and complex processes
- Ability to communicate clearly, persuasively and diplomatically to a wide range of audiences
- Ability to negotiate with ease and to affect desired results
- Ability to work in a dynamic, fast-paced, changing business environment
- Ability to manage and motivate
Health and Safety Requirement:
Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Education Level: 4-Year Bachelors Degree
Years of Experience: 5+
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.
Similar Jobs
What We Do
Welcome to the outside. The official LinkedIn for L.L.Bean. #BeanOutsider
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.
While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, and preservation of the natural environment. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.
L.L.Bean can be found worldwide on http://www.llbean.com/ and in over 160 countries via the catalog and website.
http://www.llbeancareers.com
http://www.llbeanbusiness.com
While exploring job opportunities, we recommend you use caution to prevent against internet, email and telephone scams which have become increasingly prevalent. Some of these scams seek to entice victims to pay money or divulge sensitive personal information via fake interviews, employment applications or even offer letters.
Please keep the following in mind if you are seeking employment with L.L.Bean:
• An L.L.Bean employee will not solicit candidates through a non-L.L.Bean email address or phone number (such as Yahoo, Hotmail or Gmail).
• Positions posted on external sites (such as LinkedIn or Indeed) should also appear on llbeancareers.com, if legitimate.
• L.L.Bean will never ask for personal information early in the interview process (such as your social security number, national insurance number, date of birth, bank account information, or other sensitive personal information). This information is only required after L.L.Bean offers you a job and you accept the position.
[email protected]
• Bank information will not be collected prior to the first day of employment.
