We’re seeking a self-driven B2B content marketer who can blend strategic thinking with strong execution to deliver measurable revenue outcomes. In this high-visibility individual contributor role, you’ll shape and deliver content that drives awareness, engagement, and revenue for Mindtickle.
You’ll have a seat at the strategy table, collaborating on content themes, storytelling approaches, and thought leadership that advance our AI and Revenue Enablement narrative. Alongside hands-on content creation, you’ll refine AI-generated drafts, own thought leadership, and mentor agency partners to scale our voice and impact.
This is an opportunity to own meaningful work, grow with a fast-moving team, and see your ideas directly influence pipeline, brand authority, and market presence.
What You'll Do: Key Responsibilities
- AI-Assisted Content Editing
Elevate AI drafts: Review, refine, and elevate AI-generated drafts to ensure clarity, accuracy, brand voice consistency, and strategic alignment with campaign goals
AI Prompting & Skills Building: Continuously improve AI prompting frameworks and editorial workflows to increase content quality, speed, and scalability
Content Structuring for AI: Optimize content with clear technical signals, structured data, and authoritative E-E-A-T (Experience, Expertise, Authority, and Trust) to maximize its discoverability and citation frequency in AI-generated answers.
Partner on AEO/GEO Efforts: Define and implement strategies for Generative Engine Optimization (GEO) to increase Mindtickle’s share of AI Voice and ensure our expertise is cited by platforms like Google's AI Overviews, ChatGPT, and other LLM-based search tools.
Content Strategy: Strategize and implement a solid founder-led thought leadership strategy to amplify our voice and authority on B2B platforms such as LinkedIn and Reddit.
Content Creation: Drive the creation of high-value, research-backed content assets—including LinkedIn posts, blogs, State-of reports, and whitepapers—in collaboration with SMEs and internal thought leaders.
Copywriting for Ads & Short-Form FormatsCreate Conversion-Oriented Copy: Write high-impact, conversion-oriented copy across channels—including LinkedIn, paid media, email, landing pages, and website experiences
Cross-Platform Thinking: Apply cross-platform thinking to adapt core messaging into channel-native formats that drive engagement and performance
Collaboration & PerformanceCross-Functional Enablement: Partner closely with Product Marketing, Sales Enablement, Campaign, and Product teams to distill complex platform features (e.g., AI Role Plays, Conversation Intelligence) into clear, compelling, and consistent messaging for all stages of the buyer journey.
Performance Measurement: Define key content KPIs (Generative Appearance Score, lead generation, pipeline contribution) and use data/analytics tools to track content performance, derive actionable insights, and iteratively refine the strategy for maximum ROI.
Mentorship: Mentor agency partners to maintain high creative and editorial standards.
Thought Leadership Content & Strategy
What You'll Bring
2. Strategic Acumen: Proven ability to transition from strategic planning (setting content pillars, audience segmentation) to tactical execution (writing and editing blogs and thought leadership)
3. Storytelling Mastery: Exceptional written and verbal communication skills, with a portfolio showcasing content that simplifies complex B2B concepts for executive and practitioner audiences.
4. Mindset: Data-driven, collaborative, highly organized, and thrives in a fast-paced environment where priorities can evolve rapidly, similar to companies like Slack or OpenAI.
At Mindtickle, we believe in being pioneers. If you want to drive a content strategy that influences an entire industry and tackles the most complex challenge in modern marketing—optimizing for the age of AI—this is the place for you. We offer a competitive package, a culture built on trust and innovation, and the chance to make a tangible impact on the revenue success of global enterprises.
What We Do
Mindtickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With Mindtickle, revenue and sales leaders can continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage buyers and drive growth. Companies across a wide range of industries use Mindtickle's innovative capabilities for onboarding, training, bite-sized mobile updates, gamification-based learning, call recording, coaching and role-play to ensure world-class sales performance.
