Lead - Business Development (North America)

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Key Responsibilities

• Manage and lead a team of Business Development Managers to achieve daily and monthly lead generation, qualification, and hand-off goals in the North America market.

• Oversee the development and execution of sales outreach strategies across multiple communication channels (phone, email, social media, etc.).

• Ensure your team effectively assesses, qualifies, and prioritizes a large volume of inbound and outbound leads to build a strong sales pipeline.

• Collaborate with marketing, sales, and operations to design and execute impactful campaigns that resonate with prospects and meet regional goals.

• Conduct regular team meetings, training sessions, and performance reviews to ensure each team member reaches their individual and team goals.

• Analyze sales development metrics, provide coaching and feedback, and report on team performance to upper management.

• Work with cross-functional teams to continuously refine processes, tools, and resources for more effective lead generation and conversion.

• Drive team performance by setting clear expectations, providing consistent support, and encouraging continuous professional development.

• Advocate for the company's brand and culture, instilling a customer-centric mindset within your team.

• Provide accurate forecasting and pipeline status reporting to leadership, with actionable insights and recommendations.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, or related field preferred.

• 8+ years of experience in sales development, business development, or lead generation, with at least 2+ years in a team leadership role, preferably in the North American market.

• Proven track record in managing and mentoring a high-performing sales development team, including experience with pipeline management and sales coaching.

• Strong understanding of cloud-based CRM tools and sales processes, with a customer-first mindset.

• Demonstrated success in achieving or exceeding sales targets and business objectives in a fast-paced environment.

• Ability to communicate clearly and persuasively, both in writing and verbally, with senior leadership and clients.

• Exceptional organizational and time-management skills with the ability to juggle multiple priorities.

• Strong knowledge of the North American market, its trends, challenges, and business culture.

• A positive, resilient, and results-oriented leader with a passion for growing people and processes.

• Experience with sales analytics and CRM tools (e.g., Salesforce, HubSpot) is highly desirable.

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.