Lead, Brand, Strategy & Campaigns

Company Description

“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

Job Description

You will play a pivotal role in shaping the brand's presence and driving customer engagement across various channels. You will be responsible for overseeing all brand and marketing activities both within the foodpanda application and through traditional media channels, including ATL, BTL, and digital platforms. Your primary objective will be to elevate the foodpanda brand, increase market share, and foster customer loyalty through innovative marketing strategies.

Brand Strategy and Development:

• Develop and execute comprehensive brand strategies to enhance brand awareness and perception using external research and internal analysis

• Ensure brand consistency across all marketing channels and touchpoints.

• Collaborate with internal stakeholders and agencies to refine brand positioning and messaging.

• Own and manage the marketing budget aligned to company growth objectives

Campaign Management:

• Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app. 
• Oversee the creation of compelling marketing collateral, including digital assets, print materials, and advertising campaigns.
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features. 
• Experiment, Test and Innovate using upcoming marketing technology, new media channels and AI

Cross-Functional Collaboration:

• Work closely with the product, tech, and CRM teams to align marketing initiatives with product development and customer relationship management efforts.
• Work closely with commercial, operation and other teams to meet the overall business objectives. 
• Provide insights and recommendations to enhance the user experience within the foodpanda app.
• Collaborate with regional and global marketing teams to leverage best practices and ensure alignment with company objectives.

​​​​​​​​​​​​​​Team Leadership and Development:

• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.

• Set clear goals and KPIs for the marketing team, and provide regular feedback and performance evaluations.

• Identify training and development opportunities to enhance team capabilities and drive career growth.

Qualifications

Requirements:

• Proven record in marketing leadership roles, preferably in the FMCG, food delivery or e-commerce industry with 6-10 years experience
• Strong understanding of brand management, digital marketing, and traditional media channels.
• Demonstrated track record of developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions.
• Strategic thinker with a creative mindset and a passion for innovation.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
• Highly creative individual who isn’t afraid to propose and try new ideas
• Ability to work within a tight timeline and juggle multiple projects at once
• Must have a strong interest in data

Additional Information

What we offer:

• A dynamic and challenging work environment.

• A company committed to developing you personally and professionally.

• A great working atmosphere with regular company and team events.

• A vibrant and international team committed to diversity and inclusion.

• Responsibility from day one in a fast growing and global company.

• Other benefits include free food, health and dental insurance, and learning and development opportunities!

foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index