Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.
Jordan Brand’s Global Marketing team sets the brand tone—delivering world-class storytelling and experiences that elevates Jordan Brand innovation, athletes, and culture through brand strategy, narrative voice, and art direction—across a range of digital, social, events and retail channels
WHO WE ARE LOOKING FOR
We’re looking for a Brand Lead for Global Jordan Sport to join our Beaverton-based team. You’ll help create the future of sport which includes Basketball, Football, Baseball and Soccer serving consumers across the Globe. Additionally, the candidate should have a nuanced expertise of basketball and its culture, and the intersection of sport, streetwear, and energy is a requirement.
As part of our Global Sport Brand team, the Sport Brand Lead will be responsible for managing our brand plans and driving functional excellence within the Global Marketing team. Reporting directly to the Global Director of Sport, this role will deliver brand plans that grow the business while creating deeper, lasting relation
ships with male and female athletes*.
The candidate should have comprehensive grasp of the sport landscape along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. They should bring a strong digital skillset in the heart of their experiences and an understanding of all functions of marketing.
They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always.
They should be solution oriented, a team first collaborator, energy giver, strategic vision and digital thinking, passionate about sport, empathetic and curious to learn
WHAT YOU WILL WORK ON
You will partner with our Global Brand Director and marketing leaders to lead our brand and athlete marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.
You will work across global and geo to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.
As the Global Sport Lead, you will:
_Be tasked to support bringing the Global Sport Consumer plan to life._Support development of annual and seasonal marketing plans._Support an end-to-end process to gain insight from consumers including cultural trends._Manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners._Oversee product integration into seasonal programming._Manage asset development and distribution across multiple channels._Manage campaign progress measurement. Recapping + teardowns.WHO YOU WILL WORK WITHAs the Global Sport Brand Lead, you will report directly into the Global Brand Director of Sport. You will work within a team of Global Brand Management Directors, Managers and Specialists to build and plan marketing programs that drive brand strength, fuel consumer demand and build our connection with consumers.You will collaborate with teammates across Jordan Brand to build more effective and efficient ways to encourage and connect with Sport athletes* across the Globe.You will also collaborate and partner with the following key internal and external partners:_Streetwear, Energy and Brand Initiative Brand Teammates_Ops and Planning_Brand Creative_Digital and Social_Integrated Media and Comms_Sports Marketing_Geo and City Marketing Teams_Merchandising_Agency & Production partnersWHAT YOU BRINGQualifications:_Bachelors degree in Marketing, Business, Communications or a closely related field._5+ years of experience in consumer marketing or related experience in retail marketing and/or digital brand marketing.
_A passion for Jordan Brand and its role in the global cultural landscape.
_Demonstrated genuine passion and deep understanding of Basketball, Basketball culture, fashion, trends and growing the sport across underserved communities._Understanding of Football, Baseball and Soccer.
_Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape.
_Dedication to respect, inclusivity, and valuing different perspectives.
_Strong written and verbal communication skills._Experience working within teams and a team-first mentality._Ability to lead initiatives and project teams._Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.
_An upbeat, positive, and collaborative working style
_Strong attention to detail.Functional CompetenciesCore: Project Management, Relationship building, Asset management, Digital marketingArt: Creativity and InspirationScience: Digital First Approach, Product Knowledge, Sports & Lifestyle knowledge
Passion: For sport and for great work. Understanding of the Teen athlete*.
What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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