Lead Brand Creative

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
The Integrated Marketing Communications team serves as the inhouse agency for Barbie, together forming a group of passionate, creative, innovative people who thrive on a challenge whether it’s creating an actual Malibu Dreamhouse or launching a global campaign. Highly conceptual, this team delivers global assets for retail, social, video production, events, and more! The Barbie IMC team knows how to excite and inspire fans of all ages. Want to join?

Job Description

The Opportunity: 

The Barbie IMC Team is looking for an experienced mid-to-senior level Lead Art Director with a passion for video and photo production for social and TikTok, as well as brand leadership, art direction and styling across multiple touchpoints including retail, live events, and more.

Highly driven to art direct and lead a variety of doll productions including creative concept development and strategy, pre-production planning, casting, styling, set direction, creative and storyboard development, on-set art direction for photo and video – both in-studio and on-location, post-production creative direction for editing, music, script and post copy, photography, graphics and creative asset deployment. Capable of leading, collaborating, and art directing internal and external partners.

Additionally, can create elevated, compelling, thoughtful storytelling that resonates on multiple social channels including Instagram and TikTok. Able to create visuals that align to marketing strategy and business objectives, and drive excitement for global campaigns, activations, franchise, and evergreen content. Must demonstrate a proven track record in video production, developing strategically driven ideas and creative assets, with a strong understanding of social best practices, as well as a passion for what we do every day – inspiring the limitless possibilities for generations to come!

What Your Impact Will Be: 

• On-set production and art direction, delivering best-in-class concepts, direction and assets from pre-production to post
• Vision for video and photoshoots is a must. Ideate and oversee content from concept through final delivery.
• Work in tandem with our marketing team to grasp the campaign's vision and objectives,
• translating them into creative design solutions.
• Proven experience in creating social media content for Instagram, TikTok and Facebook.
• Understanding of e-commerce business challenges and how to address them through impactful,
• eye-catching design.
• Strong understanding of TikTok, social and video best practices and design principles
• Knowledge and fluency on TikTok and social platforms, a passion for what’s happening in culture
• Lead the conceptualization and development of big ideas that are on-brand, on trend and can translate across multiple marketing communications
• Prioritize multiple projects at any given time and efficiently deliver on time
• Lead and create visuals across multiple activations including video, digital, social, print, and environmental.
• Art Direct and lead creative resources inside and outside the company
• Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required
• Work in a fast-paced environment, prioritize multiple projects at any given time, and efficiently deliver on time especially given real-time, responsive nature of social landscape
• Collaborate and partner with team of social strategists, community managers, copywriters,
• producers, marketing partners, and fellow designers in a positive and productive manner
• Maintain ownership of work from concept through final delivery while appropriately
• communicating with supervisor to ensure alignment
• Must have a love of culture, fashion, and brand storytelling

Qualifications

What We’re Looking For: 

COMPETENCIES REQUIRED:

• On-set production experience, delivering best-in-class concepts, art direction and assets from pre-production to post
• Strong Social and digital first experience required to create compelling, breakthrough assets
• Excellent computer skills: Adobe Suite, and all relevant software tied to pitching,
  art directing, and content creation
• Demonstrate ability to translate core brand priorites and tone through a variety marketing activations
• Versed and on-top of current trends (art, pop culture, advertising, social media, digital, entertainment, etc.)
• Ability to see large picture without losing focus of details
• Openness to learn from and courage to inspire and others
• Ability to mentor and train IMC Barbie team members and junior/new stylists

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:

• 7+ years minimum in Art Direction, Graphic Design or similar field
• TikTok and Social experience required
• Strong conceptual and ability to lead creative direction for video production experience required
• Design Firm/Agency Experience as Art Director strongly preferred

EDUCATION REQUIRED: BA/BS/BFA in Graphic Design and/or MA/MFA

PERSONAL ATTRIBUTES REQUIRED:

• Tenacious and full of creative energy!
• Relentless passion and enthusiasm for design, the work, finding solutions and always striving to make it better and more impactful
• Entrepreneurial and innovative thinker who embraces change and taking on new challenges
• Strong collaborator that takes personal accountability and love to work in a team environment
• Effective in a dynamic fast-paced environment
• Fast Learner
• Self-motivated with a positive attitude, finding a way to yes

The annual base salary range for this position is between $94,400.00 and $130,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights