Lead BDC Coordinator

Posted 10 Hours Ago
Be an Early Applicant
91950, National City, CA, USA
In-Office
20-25 Hourly
Entry level
Automotive • Retail
The Role
Leads dealership BDC customer engagement by responding to inquiries across phone and digital channels, scheduling and confirming appointments, managing CRM records, and conducting follow-up outreach. Provides guidance, coaching, and workflow support to Sales Development Coordinators while monitoring activity, appointments, show rates, and missed opportunities. Builds customer relationships, maintains knowledge of inventory and promotions, and partners with dealership departments to deliver a consistent customer experience.
Summary Generated by Built In
LEAD BDC COORDINATOR

Become part of a strong team at one of San Diego’s largest and most respected groups of dealerships, supporting Dalton Toyota National City, Dalton Subaru National City, and Dalton Hyundai National City.

This is a great opportunity for an experienced, results-driven customer service professional who enjoys building relationships, creating opportunities, and helping a team succeed. We are looking for a Business Development Center Coordinator with strong communication, organization, follow-up, and customer engagement skills to support our customers and Sales Development team.

The Lead BDC Coordinator serves as a senior member of the team and helps coordinate daily customer follow-up, lead activity, appointments, CRM processes, and team workflow. This position also serves as a resource for other sales team and coordinators by providing guidance, assisting with customer situations, and helping ensure our processes and communication standards are consistently followed.

The ideal candidate will be enthusiastic, professional, dependable, organized, goal-oriented, and committed to providing an exceptional customer experience. A proven ability to build relationships, achieve performance goals, and turn customer interest into action is highly valued.

Dalton Motors Benefits:
  • Full benefits beginning the 1st of the month after 60 days of employment, including Health, Vision, and Dental Insurance
  • 401(k) plan
  • Paid vacation
  • Paid manufacturer product training
  • Employee Assistance Program
  • Employee vehicle purchase program
  • Advancement opportunities
  • Custom-tailored onboarding and training programs
Company Overview:

Dalton Motors includes Dalton Toyota, Dalton Hyundai, and Dalton Subaru, all located on the Mile of Cars in National City and less than 20 minutes from most areas of San Diego.

Founded in Guadalajara in 1945, Dalton Motors is a family-owned and operated business with more than 55 dealerships representing major manufacturers including Toyota, Subaru, Hyundai, and others. Dalton Motors continues the legacy of Frank Motors, an automotive and community presence since 1965.

We believe strong processes, ongoing development, and exceptional people are the foundation of an outstanding customer experience. We provide ongoing training, manufacturer product training, and position-specific development through our in-house training team. We are proud to have a knowledgeable and experienced staff, many of whom have built long-term careers with our organization.

QualificationsSome of what you will do:
  • Provide a professional, welcoming, and personalized experience for every customer.
  • Respond to customer inquiries by phone, text, email, website, and other digital channels.
  • Build rapport, identify customer needs, and confidently guide customers toward the appropriate next step.
  • Schedule, confirm, and follow up on customer appointments.
  • Reconnect with missed appointments and customers requiring additional follow-up.
  • Maintain accurate customer information, appointments, and activity within the dealership CRM.
  • Work assigned customer, opportunity, retention, and outreach lists.
  • Serve as a senior resource to Sales Development Coordinators and assist with daily workflow, customer situations, and dealership processes.
  • Support onboarding, training, and coaching of team members.
  • Assist dealership leadership with monitoring customer activity, appointments, follow-up, show rates, and missed opportunities.
  • Partner with dealership departments to ensure a smooth and consistent customer experience.
  • Maintain knowledge of dealership inventory, programs, promotions, and services.
What we are looking for:
  • High school diploma or equivalent.
  • Previous experience in a customer-facing, performance-driven environment preferred.
  • Demonstrated history of meeting or exceeding performance goals.
  • Strong communication, relationship-building, and customer service skills.
  • Professional and confident phone presence.
  • Strong follow-up, organization, and attention to detail.
  • Self-motivated and comfortable working in a goal-oriented environment.
  • Ability to coach, support, and serve as a resource to fellow team members.
  • Strong computer skills and ability to learn dealership CRM systems.
  • Automotive dealership experience and Reynolds and Reynolds experience are a plus.
  • Bilingual English/Spanish is a plus.
  • Ability to work a flexible schedule, including weekends.

At Dalton Motors, we believe that a diverse workforce is a strength to be celebrated. We value the unique contributions that you can bring to our team in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veterans’ status, color, religion, disability, sexual orientation, and beliefs.

Skills Required

  • High school diploma or equivalent
  • Strong communication, relationship-building, and customer service skills
  • Professional and confident phone presence
  • Strong follow-up, organization, and attention to detail
  • Self-motivated and comfortable working in a goal-oriented environment
  • Ability to coach, support, and serve as a resource to fellow team members
  • Strong computer skills and ability to learn dealership CRM systems
  • Ability to work a flexible schedule, including weekends
  • Previous experience in a customer-facing, performance-driven environment
  • Demonstrated history of meeting or exceeding performance goals
  • Automotive dealership experience
  • Reynolds and Reynolds experience
  • Bilingual English and Spanish
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The Company
30 Employees
Year Founded: 1945

What We Do

Founded in 1945, Dalton Motors is a family-owned and operated business with over 35 dealerships serving major manufacturers, including Subaru. Based in National City, California, the company operates across North America, including a significant presence in Mexico. They are committed to providing exceptional customer service and professional automotive sales and services to a large and loyal customer base.

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