We are seeking a dynamic and experienced Lead of B2B User Acquisition Strategy to join our growth-focused team who will work closely with the marketing, sales, and product teams!
Job Responsibilities:
- Align with Product, Sales, and Marketing teams to reach the best results and grant marketing significant contribution to new customers acquisition and retention;
- Work with cross-functional marketing teams to develop effective acquisition and lifecycle strategies across different marketing channels (performance marketing, retention/CRM/brand marketing channels);
- Define the customer acquisition strategy and own performance delivery for Ratehawk building cross-channel mix - performance, content marketing, CRM marketing and external b2b bases suppliers;
- Oversee Ratehawk marketing budgets together with other marketing teams to ensure their effectiveness;
- Communicate and collaborate effectively across teams to increase transparency and effectiveness of collaborations at various levels of the organization to define, set goals, and guide.
- Minimum of 3-5 years of experience in B2B marketing with a proven track record in user acquisition and growth strategies;
- Solid performance marketing expertise with hands-on experience managing, and optimizing acquisition channels, including SEO, PPC, Paid Display, Social, and Partnerships;
- Experience in working with 3rd party leads suppliers as well as remarketing and contents marketing;
- High-level experience in driving growth and defining B2B marketing and acquisition strategies, within both inbound and outbound marketing;
- Advanced analytic skills and a data-driven approach to problem-solving;
- Excellent communication and presentation skills;
- Ability to work in a fast-paced, results-oriented environment.
- Flexible schedules and opportunity to work remotely.
- Ambitious and supportive team who love what they do, appreciate each other, and grow together.
- Internal programs for adaptation and training, development of soft skills, and leadership abilities.
- Partial compensation for participating in external training and conferences.
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
- Corporate prices on hotels and travel services.
- MyTime Day Off - an extra non-working day without loss of compensation.
Top Skills
What We Do
RateHawk.com is an innovative B2B online booking engine featuring hotels, air tickets, transfers, and car hire. It is designed to be the ultimate day to day booking tool for travel professionals.
We scan the globe for the best accommodation providers, hand-pick the strongest ones and pass on the best offers in the B2B hotel booking market. The rates and availability are taken from more than 180 global wholesalers, consolidators, OTAs and DMCs all brought together into one booking tool. In addition to these, we have over 67 000 properties contracted directly. This allows us to provide our clients located in over 190 source markets with more than 2 000 000 properties all over the world.
Combining innovative technologies and extensive professional experience, RateHawk provides travel industry players with the world’s most relevant, responsive and user-friendly hotel booking backend technology.
Customers are on the pedestal of our world — everything is built around their needs. All our decisions and considerations, whether commercial, technological or operational, should be driven by utmost care for our customers and agents.
We have teams specialising in supporting and developing our product, providing great customer service and developing our partner networks. We share common values and are hugely results driven. Our shareholder mentality, collaborative culture and worldwide presence constantly create new opportunities for our team of employees to continually learn and grow in their day to day work.
Our goal is to ensure that our customers and our partners are always offered the best prices for any type of accommodation and air tickets in any geography.
