Lead Analyst

Posted Yesterday
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2 Locations
In-Office
Senior level
AdTech • Marketing Tech • Software
The Role
Lead Analyst manages market research data-processing projects end-to-end: survey programming, weighting, data merging, coding, validation and project delivery. Responsible for planning, budgeting, scheduling, team management (2-5 members), client communication, process improvements, training, escalations, documentation, and supporting invoicing. Works rotational/night shifts and may travel to client sites.
Summary Generated by Built In

Job Description:

Job Description

Band/Role     : Individual Contributor or Supervisor (Lead Analyst)

Designation   : Lead Analyst

Reports to      : First Line Supervisor (AM) / Manager

Location         : TBD

Duration         : Full Time

The Supervisor role brings over 3-7 years of experience in the field of market research - primarily data processing. Need to have experience in all aspects of data processing, including SPSS, quanvert data validation etc. Should have a good experience of managing team of at least 2 to 5 team members.

S/He will have responsibility to manage internal team as well as client. Should be able to execute all kind and different complexity level studies. Should be able to train, motivate, groom, build good relationship with internal as well as external stake holder.

Should have good experience on budgeting, planning, scheduling, training, managing escalations, doing root cause analysis and working closely with the team and providing feedback.

Has knowledge, experience in managing studies, should be expert on programmatic platform quantum and\or dimensions and should have ability to manage projects of various types - tracking (continuous and wave), copy-testing, concept-testing, segmentation and/or different types of brands and market sectors

Should be self-learner and thinks logically which will help to speed in project execution and help achieve desired performance levels (expected out of them)

This role would suit a motivated professional who enjoys fostering relationships, problem solving attitude and working as part of a team, but also embraces responsibility for their work as an individual.

Focus Area:

Projects - 85%

Other responsibilities -15%

Projects: 

  • Manage projects within timelines
  • Should be productive i.e. Efficient programming and should deliver all studies with FTR approach
  • Plan prepare project schedule and timelines for both external and internal teams
  • Anticipating issues and acting proactively to address potential issues
  • Work with the clients to resolve specific issues they feel need to be addressed
  • Follow good hygiene and prepare project documentation
  • Should have good knowledge of weighting, data merging, coding, SPSS etc.
  • Should be able to program the survey with any of the input data
  • Should be able to understand questionnaire logic, project reequipments
  • Should understand different market research methodologies e.g. max-diff, segmentation etc. 

Other Responsibilities

  • Execute the project as per the plan.
  • Budgeting, documentation, appraisal, reviews, sharing feedback
  • Managing client
  • Evolving processes, audit and review,
  • Building productivity, tracking efficiency of team
  • Attend training on regular intervals to speed on execution, adhering to standards, processes, procedures involved during execution
  • Reconcile and manage all aspects of programmatic platform updates etc
  • Support the internal team in preparing invoices of completed projects in a timely manner

Desired Experience, Skills, and Competency

  • Minimum of 3-7 years relevant Market Research experience
  • 5-6 years project management or Data processing experience
  • 2 to 4 years of experience in managing team of at least 2 to 5
  • A minimum of a bachelor’s degree required. Post Graduate or B School degree in Operations, Market Research field from well-known management institution or a  board are preferred
  • Experience with many different types of Research studies:  tracking (continuous and wave), copy-testing, concept-testing, segmentation and/or different types of brands and market sectors.
  • Client centric mindset, and consulting skills, emotional intelligence, collaborative, consensus builder, good conflict management skills
  • Excellent verbal and written communication skills with experience in survey methods employed on managed studies
  • Strong conflict resolution and problem-solving skills
  • Ability to work in an independent, self-directed manner as well as part of a team effort
  • Ability to multi-task and prioritize tasks in a fast-paced work environment.
  • Should be comfortable to work in night shifts – rotational, 24/7 operational support and working on weekends - Roaster
  • Exhibit a sense of ownership that can be felt throughout the team
  • Must have the ability to work in a high stress, high productivity, and rapidly changing environment. 

Additional Qualification

  • Strong communication and interpersonal skills.
  • Ability to multi-task and be flexible to meet very strict deadlines
  • Ability to quickly adjust to change
  • PC proficiency using the Internet, Windows, Excel, Word, PowerPoint, SPSS
  • Demonstrated critical thinking and problem-solving abilities

Unique Circumstances

  • Travel abroad – working out of client site
  • Inter-office movement
  • Working in shifts - Rotational

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Minimum 3-7 years relevant market research experience
  • 5-6 years project management or data processing experience
  • 2-4 years managing a team of at least 2-5 members
  • Bachelor's degree (minimum); Post Graduate or B-School preferred
  • Expertise with SPSS
  • Expert on programmatic platforms (Quantum and/or Dimensions)
  • Experience with Quanvert data validation
  • Survey programming (can program surveys from input data and understand questionnaire logic)
  • Knowledge of weighting, data merging, coding and market research methodologies (max-diff, segmentation, tracking, copy-testing, concept-testing)
  • PC proficiency: Internet, Windows, Excel, Word, PowerPoint
  • Budgeting, planning, scheduling, documentation and project hygiene
  • Excellent verbal and written communication and client-facing/consulting skills
  • Ability to work rotational night shifts, weekends and 24/7 operational support
  • Strong problem-solving, conflict resolution and ability to work under high stress
  • Post Graduate or B-School degree in Operations or Market Research (preferred)
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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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