The Role
Lead Analyst manages market research data-processing projects end-to-end: survey programming, weighting, data merging, coding, validation and project delivery. Responsible for planning, budgeting, scheduling, team management (2-5 members), client communication, process improvements, training, escalations, documentation, and supporting invoicing. Works rotational/night shifts and may travel to client sites.
Summary Generated by Built In
We are looking for a Lead Analyst – Data Processing to independently manage end-to-end data processing activities for market research projects. The ideal candidate should have strong expertise in Quantum tabulation, data validation, scripting, and delivering accurate, high-quality outputs while collaborating with research and project teams.
Job Description:
Experience5–8 Years of experience in Data Processing within the Market Research industry.
Key Skills- Quantum Tabulation (Mandatory)
- Data Processing & Data Validation
- Banner & Table Programming
- Data Cleaning & Quality Assurance
- Cross-tabulation & Statistical Analysis
- Survey Data Management
- Report & Table Generation
- Problem Solving & Analytical Skills
- Stakeholder Collaboration
- Independently manage end-to-end data processing activities for market research projects.
- Develop and execute Quantum tabulations, banner plans, and table specifications.
- Process, clean, validate, and ensure the accuracy of survey data.
- Identify and resolve data inconsistencies while maintaining quality standards.
- Collaborate with research and project teams to understand study requirements and deliver timely outputs.
- Maintain data processing documentation, scripts, and quality checks.
- Support data analysis through accurate tables and processed datasets.
- Bachelor's degree in Statistics, Mathematics, Computer Science, or a related discipline.
- 5+ years of experience in data processing for market research.
- Strong hands-on expertise in Quantum Tabulation (mandatory).
- Strong analytical, troubleshooting, and quality assurance skills.
- Ability to manage multiple projects independently with high attention to detail.
- Good communication and stakeholder management skills.
Location:
DGS India - Mumbai - Thane Ashar IT ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Minimum 3-7 years relevant market research experience
- 5-6 years project management or data processing experience
- 2-4 years managing a team of at least 2-5 members
- Bachelor's degree (minimum); Post Graduate or B-School preferred
- Expertise with SPSS
- Expert on programmatic platforms (Quantum and/or Dimensions)
- Experience with Quanvert data validation
- Survey programming (can program surveys from input data and understand questionnaire logic)
- Knowledge of weighting, data merging, coding and market research methodologies (max-diff, segmentation, tracking, copy-testing, concept-testing)
- PC proficiency: Internet, Windows, Excel, Word, PowerPoint
- Budgeting, planning, scheduling, documentation and project hygiene
- Excellent verbal and written communication and client-facing/consulting skills
- Ability to work rotational night shifts, weekends and 24/7 operational support
- Strong problem-solving, conflict resolution and ability to work under high stress
- Post Graduate or B-School degree in Operations or Market Research (preferred)
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
