This Lead Analyst, Market Development will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our Instruments ProCare Services business. The role will increase brand recognition, adoption, and retention of ProCare agreements through data-driven insights, Customer feedback, regional market activation, and cross-functional collaboration with Sales, Product, and Leadership teams. This role would provide marketing and analytical support needed to scale ProCare adoption while ensuring revenue continuity and margin protection.
WHAT YOU WILL DO:
- Lead the development and execution of local marketing plans with the goal of driving ProCare awareness and adoption within the US market
- Conduct formal business review presentations
- Utilize market analytics to determine appropriate locations for awareness and adoption campaigns
- Execute integrated marketing campaigns and strategies
- Determine appropriate tactics based on market dynamics and investigate new avenues
- Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
- Responsible for competitor analysis and surveillance through various channels (may include conference calls, earnings updates, analyst reports and tradeshows.)
- Explains different product features to different customers as appropriate to their needs.
- Understands what current and potential customers need to drive value in the portfolio.
- Analyzes market pricing data to help set price
- Develops pricing approach /level consistent with the Marketing Strategy and brand positioning.
WHAT YOU NEED:
Required
- Bachelor’s degree
- 4+ years of work experience
Preferred
- Proven experience in market research and analytics to develop strategies to improve business outcomes
- Medical device experience in Non-Original Equipment Manufacturing (OEM) market
- Experience with Power BI or other visualization tools
$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Posted on 11/14/2025
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.Similar Jobs
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What We Do
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.
Together with our customers, we are driven to make healthcare better.
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