Lead Analyst, Analytics

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Hiring Remotely in Central, TX
In-Office or Remote
78K-127K Annually
AdTech • Marketing Tech
The Role
The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Description:

We are hiring a Lead Analyst, Analytics to drive actionable insights, shape marketing decisions, and elevate our data-driven culture. As a core member of the Customer Analytics team, this role will partner directly with business stakeholders to define campaign measurement plan, execute test and learn, build intuitive dashboards, and uncover opportunities that accelerate digital marketing innovation. This is a high-impact, individual contributor role ideal for someone who thrives at the intersection of analytics and digital experience—and enjoys owning insights from data sourcing to storytelling. You will report to VP, Analytics.

Key Responsibilities

  • Define, influence, and maintain core product KPIs that inform feature adoption, user engagement, retention, and business value

  • Conduct deep-dive analyses on channel performance, user behavior & funnel conversion

  • Deliver sales growth opportunity and prioritization recommendations through data synthesis and scenario modeling

  • Build audiences using customer and product level data from various data sources.

  • Analyze campaign results from A/B and multivariate tests to evaluate product experiments and channel performance impact

  • Build and maintain self-serve dashboards in Power BI or Tableau to support product team transparency and decision-making

  • Communicate complex findings via visual storytelling, presentations, and concise executive summaries

  • Support data definition, documentation, and alignment across data engineering partners

  • Collaborate with engineers to validate data pipelines, understand model outputs, and improve data integrity

  • Contribute to a growing data culture and support implementation of best practices in analytics methodology and governance

Required Qualifications

  • 5+ years in data, product, or business analytics roles with measurable impact on digital product performance

  • Proficiency in SQL and Python for querying, analysis, and automation is a must have for this role.

  • Strong skills in Power BI, Tableau, or similar tools for dashboard creation and reporting

  • Deep experience conducting customer behavioral, product, and customer retention analysis using large-scale data

  • Excellent communication and data storytelling skills, with experience presenting to product and executive stakeholders

  • Experience defining metrics, synthesizing data sources, and delivering insight in agile, cross-functional teams

  • Experience in marketing analytics (digital or campaign analysis)

  • Familiarity with experimentation platforms (e.g., Adobe Target)

  • Knowledge of statistical methods, A/B testing, or causal inference

  • Exposure to building analytical data sets from structured or unstructured data.

Tools & Technologies

  • SQL, Python

  • Power BI, Tableau

  • Excel, PowerPoint

  • Jupyter, Git, Confluence

  • GA4 or Adobe Analytics (nice to have)

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

401k, 

Flexible paid time off, 

At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

Paid parental leave. 

 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policiesFor further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

#LI-MS3

#LI-Remote

Location:

USA – Remote – Texas – Central Time

Brand:

Ugam

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

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