Job Description:
WE WELCOME REMOTE U.S.-based CANDIDATES
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.
Job Description
The Lead Analyst will play an important role in our US-based attribution modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.
You Will:
- Manage data collection with clients
- Develop reports and processes to manage data quality control
- Drive innovation in analytics and achieve client expectations
- Implement and develop attribution models
- Interpret and visualize model estimates and diagnostics
- Drive innovation and continuous improvement
You Have:
- Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
- 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience working with platforms like Databricks a plus
- Data visualization experience with tools like Tableau or Power BI a plus
- An understanding of marketing goals and how different media channels support these goals
- Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
- Experience with collaboration with teammates, especially global teams, to share insights and techniques
Additional Information
The anticipated salary range for this position is $78,000-$126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
#LI-remote #LI-LE1
Location:
USA - Remote - Maryland
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
