About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
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Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.
tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement and attribution in one platform to make CTV a more accountable, effective performance channel.
We’re looking for a Lead Ads Product Marketing Manager to oversee go-to-market strategy for tvScientific’s integration into Pinterest Ads Manager. You’ll turn complex product capabilities and performance insights into clear customer value, compelling narratives and launch programs that drive adoption.
What you’ll do:
- Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams.
- Translate technical product capabilities into clear customer value propositions for advertisers, agencies and internal teams.
- Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive and performance insights that inform product strategy and commercialization.
- Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications and training content.
- Lead cross-functional launch working groups and establish clear owners, milestones, dependencies and escalation paths to ensure launch readiness.
- Define and monitor launch and adoption success metrics, then use performance data and customer feedback to improve future launch and adoption approaches.
- Use AI to accelerate research, analysis and content development while applying judgment and verification to ensure accuracy, quality and responsible handling of sensitive information.
What we’re looking for:
- Minimum of 10 years of experience in product marketing, GTM strategy or a closely related role in ad tech, CTV, performance marketing or B2B SaaS.
- Bachelor's degree in a relevant field such as marketing, business or communications, or equivalent experience.
- Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion and post-launch optimization.
- Experience in adtech, performance marketing, CTV, programmatic advertising or related domains.
- Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats.
- Experience using customer, market, competitive and product-performance insights to shape recommendations and GTM decisions.
- Experience partnering across Product, Sales, Marketing and other cross-functional teams to drive alignment and execution.
- Demonstrated experience using AI to improve the speed and quality of research, analysis or content development, with a clear approach to validating accuracy and quality.
- High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work and remain accountable for final decisions and deliverables.
- Experience bringing an integrated product, platform partnership or post-acquisition offering to market is a plus.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
Our Commitment to Inclusion:
Skills Required
- Minimum 10 years of experience in product marketing, go-to-market strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS
- Bachelor's degree in marketing, business, communications, or a relevant field, or equivalent experience
- Experience bringing complex technical products or features to market, including positioning, messaging, enablement, promotion, and post-launch optimization
- Experience in adtech, performance marketing, CTV, programmatic advertising, or related domains
- Ability to translate technical concepts and data into clear customer-centered narratives for multiple audiences and formats
- Experience using customer, market, competitive, and product-performance insights to shape recommendations and go-to-market decisions
- Experience partnering across Product, Sales, Marketing, and other cross-functional teams to drive alignment and execution
- Demonstrated experience using AI to improve research, analysis, or content development while validating accuracy and quality
- High integrity, ownership, critical judgment, and accountability when handling sensitive data and AI-assisted work
- Experience bringing an integrated product, platform partnership, or post-acquisition offering to market
Pinterest Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pinterest and has not been reviewed or approved by Pinterest.
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Fair & Transparent Compensation — Compensation is considered competitive in core technical roles, with clearly defined base, bonus, and RSU components. Vesting schedules and pay elements are articulated clearly, supporting visibility into total rewards.
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Parental & Family Support — Policies include substantial paid parental leave globally alongside fertility and family‑building benefits, adoption assistance, and dedicated caregiver supports. Communications also highlight a phased return‑to‑work approach.
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Flexible Benefits — PinFlex enables role‑dependent hybrid/remote work with home‑office, connectivity, and commuter support, plus the option to work internationally for a limited period with approval. Time away is reinforced by a paid company shutdown and generous vacation framing.
Pinterest Insights
What We Do
Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. Today, more than 460 million people come to the platform every month to explore and experience billions of ideas that have been saved. We’re proud to help people to discover and do what they love.
