COMPANY
SUMMARY:
Born in
India, built for the world — Xapads is a 20-year-strong programmatic force with
offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not
just present in global markets — we’re making waves. With our in-house
platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV
DSP), we empower 200+ leading brands and agency partners, including GroupM,
Publicis, OMD, and Dentsu.
We help brands and advertisers
unlock growth through precise targeting, fraud-free delivery, and scalable user
acquisition. Backed by deep integrations with premium supply partners, OEMs,
and app developers, we deliver performance with quality, scale, and speed.
Recognized as a Great Place to Work for four consecutive years and ranked among
the Top 100 Companies for Women, we are committed to building not just
successful careers, but lasting legacies.
ABOUT THE
JOB:
We are looking for a highly driven and experienced Performance
Marketing Lead to own, drive, and scale our Mobile Performance campaigns across
global markets. This role demands not just campaign execution expertise but
also strategic leadership, cross-functional collaboration, and the ability to
deliver measurable business outcomes.
Job
Title: Lead – Adops Mobile Performance (Campaign Manager).
● Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets.
● Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts.
● Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
● Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention).
● Analyse large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies.
● Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level.
● Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence.
● Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem.
● Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities.
● Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction.
● 8–10 years of proven experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role.
● Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing.
● Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular.
● Proven success in managing large budgets, multiple accounts, and cross-market campaigns.
● Prior experience in P&L ownership, revenue growth, and client relationship management.
● Strong team leadership experience — mentoring, motivating, and scaling high-performing teams.
● Excellent analytical, problem-solving, and decision-making skills with a data-first approach.
● Strong communication and presentation skills with the ability to influence C-level stakeholders.
Skills Required
- 8-10 years of experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role
- Proven expertise as Campaign Manager for User Acquisition & Re-engagement via In-App marketing
- Deep knowledge of Mobile Measurement Partners (AppsFlyer, Branch.io, Adjust, Kochava, Singular)
- Experience managing large budgets, multiple accounts, and cross-market campaigns
- Prior P&L ownership and demonstrated revenue growth and client relationship management
- Experience with premium supply channels (OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, Direct Apps)
- Strong team leadership experience (mentoring, motivating, scaling high-performing teams)
- Excellent analytical, problem-solving, and data-first decision-making skills
- Strong communication and presentation skills; ability to influence C-level stakeholders
What We Do
Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.
