Subscriber Acquisition Lead, App

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

The Washington Post is seeking a Subscriber Acquisition Lead to accelerate app subscriber growth by expanding visibility, optimizing engagement, and converting audiences into long-term subscribers.

This role directly supports The Post’s mission to become the world’s leading news organization by ensuring our app is a powerful driver of discovery, engagement, and subscription growth.

The Acquisition Lead will work closely with Product and Marketing teams to strengthen upper-funnel growth through improvements in App Store Optimization (ASO) and by expanding acquisition touchpoints. This position reports to the Manager of Subscriber Acquisitions.

• Contributing to The Post’s mission of delivering world-class journalism and expanding its global reach.

• Driving data-informed marketing strategies that unlock measurable growth.

• Thriving in a collaborative, innovative, and inclusive team environment.

• Taking ownership of fast-paced, cross-platform initiatives that fuel digital subscription growth

• Partner with Product to improve App Store Optimization (ASO/GSO) and expand acquisition touchpoints, driving stronger top-of-funnel growth.

• Launch and optimize integrated marketing campaigns across paid, owned, and earned channels to increase app downloads and subscriber acquisition.

• Support new product launches with targeted acquisition campaigns that highlight app-exclusive content and benefits.

• Design and execute app journeys that increase free-to-paid conversion, reduce churn, and reactivate lapsed subscribers.

• Experiment with gated and ungated content strategies to balance reach, engagement, and subscription growth.

• Monitor and analyze key KPIs (installs, conversions, retention, churn), applying insights to refine strategy and improve efficiency.

• Conduct A/B and multivariate testing on segmentation, messaging, pricing, and paywall tactics to maximize engagement and revenue.

• Develop creative and technical briefs to guide campaign assets and ensure alignment with strategic goals.

• Maintain high execution standards through QA, auditing, and process documentation to enable scalable and repeatable operations.

• 7–10 years in digital, growth, or subscription marketing, with expertise in app-driven acquisition.

• Hands-on experience with app marketing platforms and campaign execution.

• Familiarity with lifecycle marketing tools such as Iterable.

• Proficiency with CDPs, ESPs, and eCommerce systems.

• Strong skills with analytics tools (Tableau, Looker, Google Analytics).

• Proven ability to design, test, and optimize app-specific levers (ASO/GSO, push notifications, in-app journeys, gated vs. ungated content).

• Track record of delivering measurable growth through experimentation and data-driven decision-making.

• Strong project management and cross-functional collaboration skills.

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.