Law Firm Marketing Manager

We are seeking an experienced, strategic, and results-driven Marketing Manager to lead the planning, execution, and optimization of marketing initiatives for a growing U.S.-based service business. This individual will be responsible for developing marketing strategies that generate qualified leads, strengthen brand awareness, and support business growth through both digital and community outreach initiatives.

The ideal candidate combines strong marketing fundamentals with modern digital marketing expertise, including AI-assisted marketing, paid advertising, content creation, analytics, and campaign management. This role requires someone who can think strategically while also executing campaigns and analyzing performance.

• Develop and execute comprehensive marketing strategies aligned with business objectives.
  
• Build quarterly and annual marketing plans with measurable goals and KPIs.
  
• Identify new customer acquisition opportunities and recommend growth initiatives.
  
• Manage marketing calendars and campaign schedules.
  

• Design and optimize lead generation campaigns across multiple channels.
  
• Develop marketing funnels that improve lead quality and conversion rates.
  
• Utilize AI tools to improve campaign performance, content generation, audience targeting, and lead acquisition.
  
• Monitor cost-per-lead, conversion rates, ROI, and overall campaign effectiveness.
  

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
  
• Manage Facebook Business Manager and Meta Ads accounts.
  
• Coordinate social media marketing strategies across multiple platforms.
  
• Monitor advertising budgets and maximize return on investment.
  

• Oversee creation of marketing content including:
  • Social media posts
    
  • Short-form videos
    
  • Promotional campaigns
    
  • Email marketing
    
  • Landing pages
    
• Produce and edit marketing videos using applications such as CapCut or similar tools.
  
• Ensure brand consistency across all channels.
  

• Develop and coordinate community outreach initiatives that strengthen brand visibility.
  
• Identify partnership opportunities with organizations, associations, and community groups.
  
• Plan and execute referral marketing initiatives.
  
• Build relationships that support long-term business growth.
  

• Track and analyze marketing performance metrics.
  
• Prepare executive reports covering:
  • Marketing funnel performance
    
  • Lead generation
    
  • Conversion rates
    
  • Cost per acquisition
    
  • Campaign ROI
    
  • Website and social media performance
    
• Present actionable recommendations based on data.
  

• Work closely with Sales, Operations, and Leadership to align marketing efforts with business goals.
  
• Coordinate external vendors, agencies, and freelancers when necessary.
  
• Ensure marketing initiatives support operational capacity and revenue objectives.
  

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  
• 5+ years of progressive marketing experience, including experience in a managerial or leadership role.
  
• Demonstrated experience designing and executing comprehensive marketing strategies.
  
• Experience managing digital advertising campaigns, particularly Meta Ads.
  
• Strong understanding of lead generation strategies and marketing funnels.
  
• Experience producing and analyzing marketing performance reports.
  
• Excellent written and verbal English communication skills.
  
• Experience working with U.S.-based companies or clients.
  
• Strong analytical and project management skills.
  
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
  

Candidates with experience in the following areas will be given strong preference:

• Experience using AI tools for marketing automation, content creation, campaign optimization, or lead generation (e.g., ChatGPT, Claude, Gemini, Jasper, HubSpot AI, Canva AI, etc.).
  
• Experience managing social media strategy and paid online advertising.
  
• Experience building referral marketing programs.
  
• Experience marketing professional services or other service-based businesses.
  
• Experience with Meta Business Suite and Facebook Account Management.
  
• Experience creating marketing videos using CapCut or similar editing platforms.
  
• Experience working in or marketing for law firms.
  
• Familiarity with Florida Bar advertising rules and legal marketing ethics.
  
• Experience coordinating community engagement or outreach programs.
  
• Knowledge of CRM systems and marketing automation platforms.
  
• Experience with email marketing platforms such as Mailchimp, HubSpot, Brevo, or similar.
  

Preferred experience with:

• Meta Business Suite
  
• Facebook Ads Manager
  
• Google Ads
  
• Google Analytics (GA4)
  
• Google Search Console
  
• HubSpot or similar CRM
  
• Canva
  
• CapCut
  
• ChatGPT or other AI marketing tools
  
• Microsoft Office Suite
  
• Google Workspace
  
• Marketing automation platforms
  

• Strategic Thinking
  
• Leadership
  
• Creativity
  
• Data-Driven Decision Making
  
• Project Management
  
• Budget Management
  
• Communication & Presentation Skills
  
• Collaboration
  
• Innovation
  
• Problem Solving
  
• Attention to Detail
  
• Results Orientation