Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)
Descripción del puesto:
· Responsable de liderar la ejecución y evolución de Salesforce Marketing Cloud como plataforma central de activación dentro del ecosistema de CRM, asegurando su correcta integración con otras nubes de Salesforce (Sales, Service, Data Cloud) y plataformas externas.
· Forma parte del IT CRM Cell y trabaja en conjunto con el Arquitecto de Soluciones, Data & Analytics y proveedores externos para implementar capacidades de hiper-personalización, journeys y activación omnicanal.
· Rol enfocado en delivery, operación y evolución de Marketing Cloud, con visión de ecosistema.
Principales responsabilidades
Liderar la implementación y evolución de Salesforce Marketing Cloud.
Diseñar y ejecutar journeys, segmentación y activación de campañas.
Integrar Marketing Cloud con Data Cloud, Sales/Service Cloud y otros sistemas.
Ejecutar la consolidación y estandarización de canales y herramientas de contacto.
Coordinar equipos internos (especialistas, devs, QA) y proveedores externos.
Asegurar delivery continuo bajo metodologías ágiles (PODs).
Implementar casos de uso de personalización (lifecycle, NBO, triggers).
Skills y experiencia requerida
Core
5–8 años en Salesforce Marketing Cloud.
Experiencia liderando implementaciones o evolución de SFMC.
Salesforce
Experiencia operando Marketing Cloud en entornos con múltiples Business Units y alta complejidad de campañas.
Dominio de:
Journey Builder
Contact Builder
Automatización y segmentación
Conocimiento de integración con:
Data Cloud
Sales / Service Cloud
Integración
Experiencia en integraciones (APIs, data flows).
Entendimiento de ecosistemas omnicanal con múltiples plataformas de contacto (ej. email, WhatsApp, push, call center).
Delivery
Experiencia liderando equipos híbridos (internos + vendors).
Trabajo en metodologías ágiles (Scrum / PODs).
Experiencia gestionando backlog, releases y prioridades en entornos de delivery continuo.
Data-driven marketing
Experiencia en segmentación, personalización y activación basada en datos (audiencias, triggers, comportamiento).
Soft skills
Fuerte orientación a ejecución.
Coordinación cross-functional.
Capacidad de aterrizar estrategia a implementación.
Idioma
Inglés: Intemedio
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
Skills Required
- 5-8 años de experiencia en Salesforce Marketing Cloud
- Experiencia liderando implementaciones o evolución de SFMC
- Operación de Marketing Cloud en entornos con múltiples Business Units y campañas complejas
- Dominio de Journey Builder
- Dominio de Contact Builder
- Automatización y segmentación en Marketing Cloud
- Conocimiento e integración con Salesforce Data Cloud
- Integración con Sales Cloud y Service Cloud
- Experiencia en integraciones (APIs, data flows)
- Conocimiento de ecosistemas omnicanal (email, WhatsApp, push, call center)
- Experiencia liderando equipos híbridos (internos + vendors)
- Trabajo con metodologías ágiles (Scrum / PODs) y gestión de backlog/releases
- Experiencia en segmentación, personalización y activación basada en datos
- Inglés intermedio
- Fuerte orientación a ejecución y coordinación cross-functional
Orion Innovation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Orion Innovation and has not been reviewed or approved by Orion Innovation.
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Wellbeing & Lifestyle Benefits — Orion highlights health and well-being initiatives such as fitness, mindfulness, and flexibility/remote options, reinforced by recognition like Cigna’s Healthy Workforce Designation. Flexibility via hybrid/remote work is positioned as a consistent part of the overall rewards experience.
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Fair & Transparent Compensation — Pay is characterized as moderately satisfactory overall, with pockets where compensation is viewed as fair, particularly for some software engineering and certain U.S. roles. Public snapshots also indicate that competitiveness can be stronger in specific markets and functions.
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Career-Linked Recognition & Rewards — Performance-linked outcomes are implied through mentions that hikes can be good when performance is demonstrated. Learning and development programs are also emphasized as part of the broader value proposition tied to career growth.
Orion Innovation Insights
What We Do
Orion is a leading digital transformation and product development services firm. Headquartered in Edison, NJ, we have a global team of 6,200+ associates, with engineers in 14 major delivery centers across North America, Europe, Asia Pacific and Latin America. For over 25 years, Orion has been solving complex business problems for our clients. Our transformative business solutions are rooted in digital strategy, experience design, and engineering, empowering our clients to operate with agility at scale. Our mission is to serve as an agile and trusted partner for business transformation initiatives, providing deep emerging technology, experience design, and domain expertise. Our business has more than tripled over the last three years. We have grown aggressively both organically and inorganically, adding new clients, complementary skills, domain expertise, and strengthening our global footprint.
