Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Role Purpose
The Senior Brand Manager will lead the OTC portfolio with primary accountability for Panadol, one of the company’s most strategic and commercially significant brands in the market.
This role is responsible for shaping brand strategy, driving category and brand growth, and ensuring strong in-market execution across all touchpoints. The role requires a strong combination of consumer understanding, commercial acumen, strategic thinking, and execution excellence to grow market share, strengthen brand equity, and deliver sustainable topline performance.
Given the importance of Panadol within the OTC portfolio, this role will place special emphasis on accelerating brand growth, defending category leadership, identifying new growth opportunities, and ensuring best-in-class execution across core business, innovation, and channel activation. The successful candidate will be expected to translate consumer insights, market dynamics, and business priorities into clear strategies and winning activation plans.
Key Accountabilities
Brand Strategy & Growth Delivery
Lead the annual brand strategy and full-year business planning for the OTC portfolio, with primary focus on Panadol.
Own the development and execution of growth plans to deliver against top and bottom line, market share, penetration, and brand equity objectives.
Identify the key drivers of growth for Panadol across consumer segments, occasions, channels, and pack architecture, and translate them into actionable plans.
Continuously assess category, shopper, consumer, and competitive dynamics to identify risks, opportunities, and required strategic shifts.
Ensure brand plans are aligned to business priorities and supported by clear performance measures and execution discipline.
Panadol Brand Leadership
Act as the key brand leader for Panadol, ensuring the brand remains competitive, relevant, and strongly positioned in the market.
Drive the long-term growth agenda for Panadol by balancing brand building with commercial delivery.
Lead key decisions around portfolio priorities, communication strategy, activation focus, and investment allocation for the brand.
Strengthen Panadol’s consumer relevance by identifying meaningful insights, unmet needs, and winning demand-generation opportunities.
Support the development of initiatives that protect and grow Panadol’s leadership in a dynamic and competitive OTC environment.
Consumer-Led Brand Building
Translate consumer and shopper insights into compelling brand propositions, communication strategies, and activation plans.
Develop and execute integrated campaigns across digital, traditional, in-store, and e-commerce channels.
Ensure all marketing activities are insight-led, locally relevant, and aligned with brand strategy and business goals.
Partner with cross-functional teams to bring innovation, science, and brand value propositions to life in a simple and compelling way.
Commercial & Financial Management
Own brand topline and support strong P&L delivery through disciplined planning, proactive performance management, and effective investment choices.
Manage marketing budgets with rigor, ensuring resources are allocated to the highest-value activities.
Track, analyze, and optimize brand and campaign performance to maximize ROI and improve effectiveness.
Use data, insights, and market performance to challenge assumptions and guide decision making.
Cross-Functional Leadership
Partner closely with Sales, ComEx, Expert Team, Finance, Medical, Regulatory, Supply, and other key stakeholders to ensure aligned and effective go-to-market execution.
Lead agency partners and external stakeholders to deliver impactful campaigns and activation plans on time and within budget.
Influence senior stakeholders through strong business cases, clear recommendations, and fact-based decision making.
Build strong collaboration across teams to ensure marketing strategy translates into flawless execution in the market.
Experience & Qualifications
Bachelor’s degree in business, Marketing, or related field preferred.
MBA or master’s degree preferred.
10–12 years of total professional experience.
Minimum 7–8 years of relevant experience in brand marketing.
Strong experience in OTC, FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.
Proven track record in brand building, innovation launches, and delivering strong commercial results.
Demonstrated experience in managing complex portfolios and high-impact brands with strong market presence.
Experience managing complex cross-functional stakeholders and agency ecosystems.
Strong understanding of the Saudi market, shopper behavior, and consumer landscape highly preferred.
Based in Jeddah preferred.
Critical Capabilities
Strong strategic marketing and brand management capability
High commercial acumen and financial understanding
Strong consumer and shopper insight orientation
Ability to identify and activate growth levers with speed and precision
Proven ability to manage large, important brands with confidence and ownership
Strong stakeholder management and influencing capability
Excellent execution discipline and project management skills
Data-driven decision making and performance orientation
Strong understanding of omnichannel marketing, including digital and e-commerce
Ability to operate effectively in a fast-paced, entrepreneurial environment
Good understanding of how AI and emerging technologies are reshaping modern marketing
Leadership Expectations
The successful candidate will demonstrate:
Strong ownership and accountability for business and brand outcomes
The ability to think strategically while staying close to execution details
Confidence in managing a high-profile brand with strong commercial expectations
A collaborative leadership style with the ability to align and influence across functions
Agility, resilience, and a bias for action in a fast-moving market
A high standard of execution and attention to detail
Sound judgment in balancing brand equity, growth, and profitability
Why this role matters
This is a critical role within the OTC portfolio, with Panadol at the center of the agenda. Panadol is a strategically important brand with significant commercial weight, strong consumer relevance, and a central role in driving growth for the business.
Success in this role will require a leader who can strengthen Panadol’s market position, unlock new growth opportunities, and consistently deliver high-quality execution across all channels and touchpoints. The role calls for a candidate who can combine strong brand stewardship with commercial sharpness and executional excellence.
Job Posting End Date
2026-05-31
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Skills Required
- Bachelor's degree in business, Marketing, or related field
- MBA or master's degree
- 10-12 years of total professional experience
- Minimum 7-8 years of relevant experience in brand marketing
- Strong experience in OTC, FMCG, or consumer healthcare
- Proven track record in brand building and delivering strong results
- Experience managing complex cross-functional stakeholders
- Strong understanding of the Saudi market
What We Do
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity. Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable. Want to learn more about us? Follow to stay up to date
