The Role
Senior sales executive responsible for leading North America sales organization, setting strategy and targets, managing budgets and KPIs, building channel and enterprise relationships, driving revenue growth and market expansion, and ensuring CRM discipline and operational excellence. Requires extensive travel across the region.
Summary Generated by Built In
Kramer AV VP of Sales, North America
Who We Are
Kramer is a global leader and pioneer in the audio-visual industry, delivering innovative, reliable, and award-winning hardware, software, and cloud-based solutions. Our technologies power creativity, collaboration, and engagement, helping organizations create more connected and impactful experiences.
Trusted by enterprise organizations, educational institutions, governments, and military customers, Kramer operates in more than 100 countries worldwide. From AVSM to advanced communication, collaboration, and control solutions, Kramer continues to redefine professional AV experiences.
About the Role
We are seeking an experienced Vice President – Sales North America to lead Kramer's commercial organization across the United States and Canada.
Reporting directly to the President, Kramer Americas, this executive leadership role is responsible for driving the company's sales strategy, accelerating revenue growth, leading high-performing sales teams, and ensuring operational excellence throughout the North American region.
The Vice President will oversee all sales operations, establish annual and quarterly business objectives, manage sales performance against budget, and work closely with executive leadership to achieve Kramer Americas' strategic goals.
Key Responsibilities
What We're Looking For
Why Join Kramer
At Kramer, you will be part of a global organization that values people, innovation, and long-term success. We are committed to creating an environment where employees can grow, develop, and make a meaningful impact.
We offer:
Who We Are
Kramer is a global leader and pioneer in the audio-visual industry, delivering innovative, reliable, and award-winning hardware, software, and cloud-based solutions. Our technologies power creativity, collaboration, and engagement, helping organizations create more connected and impactful experiences.
Trusted by enterprise organizations, educational institutions, governments, and military customers, Kramer operates in more than 100 countries worldwide. From AVSM to advanced communication, collaboration, and control solutions, Kramer continues to redefine professional AV experiences.
About the Role
We are seeking an experienced Vice President – Sales North America to lead Kramer's commercial organization across the United States and Canada.
Reporting directly to the President, Kramer Americas, this executive leadership role is responsible for driving the company's sales strategy, accelerating revenue growth, leading high-performing sales teams, and ensuring operational excellence throughout the North American region.
The Vice President will oversee all sales operations, establish annual and quarterly business objectives, manage sales performance against budget, and work closely with executive leadership to achieve Kramer Americas' strategic goals.
Key Responsibilities
- Provide strategic leadership for all sales activities across the United States and Canada
- Lead, develop, coach, and inspire regional sales leaders and sales teams to achieve outstanding results
- Develop and execute the North America sales strategy aligned with global business objectives
- Own annual revenue targets, sales forecasts, budgets, and quarterly business plans
- Drive sustainable revenue growth, market expansion, and customer acquisition
- Monitor sales performance through KPIs, pipeline management, forecasting, and business reviews
- Build and strengthen relationships with key customers, channel partners, consultants, and strategic accounts
- Collaborate closely with Marketing, Product Management, Operations, Customer Success, and Global Sales leadership
- Identify new market opportunities and develop strategies to increase market share
- Ensure consistent execution of sales processes, CRM discipline, and operational excellence
- Represent Kramer at executive meetings, industry events, trade shows, and customer engagements
- Foster a high-performance culture focused on accountability, collaboration, and customer success
- Travel throughout North America as required
What We're Looking For
- Bachelor's degree in Business, Marketing, Engineering, or a related field (MBA preferred)
- 10+ years of progressive sales leadership experience, including senior executive sales management roles
- Proven success leading large, geographically dispersed sales organizations across North America
- Strong experience in the Professional AV, Unified Communications, Collaboration, IT, Networking, or related technology industries
- Demonstrated track record of consistently exceeding revenue targets and driving profitable growth
- Experience managing multi-million-dollar sales budgets, forecasting, and strategic planning
- Exceptional leadership, coaching, and talent development capabilities
- Strong executive presence with outstanding communication and negotiation skills
- Strategic thinker with the ability to translate vision into execution
- Experience working with channel partners, distributors, and enterprise customers
- Data-driven decision maker with strong analytical and business acumen
- Willingness to travel extensively throughout North America
Why Join Kramer
At Kramer, you will be part of a global organization that values people, innovation, and long-term success. We are committed to creating an environment where employees can grow, develop, and make a meaningful impact.
We offer:
- Opportunities for professional growth and executive leadership development
- A supportive, collaborative, and innovative global work environment
- A culture that encourages ownership, accountability, and strategic thinking
- Strong organizational values built on integrity, respect, and teamwork
- The opportunity to lead one of our most strategic regions and shape the future of Kramer in North America
Skills Required
- Bachelor's degree in Business, Marketing, Engineering, or related field
- MBA
- 10+ years progressive sales leadership experience including senior executive sales management
- Proven success leading large, geographically dispersed sales organizations across North America
- Strong experience in Professional AV, Unified Communications, Collaboration, IT, Networking, or related technology industries
- Demonstrated track record of consistently exceeding revenue targets and driving profitable growth
- Experience managing multi-million-dollar sales budgets, forecasting, and strategic planning
- Exceptional leadership, coaching, and talent development capabilities
- Strong executive presence with outstanding communication and negotiation skills
- Experience working with channel partners, distributors, and enterprise customers
- Data-driven decision maker with strong analytical and business acumen
- Willingness to travel extensively throughout North America
- Experience enforcing CRM discipline and consistent sales processes
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The Company
What We Do
Kramer audio visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before. Headquartered in the heart of Startup Nation - Tel Aviv, Israel with locations around the world, Kramer’s audio visual experts are designing the future of engagement technology. Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.
