Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Responsibilities
1.Develop KOL collaboration plans, screen and expand creator resources that align with the brand’s positioning.
2.Liaise with KOLs to communicate cooperation needs, pricing, contracts, and campaign schedules.
3.Write and optimize Campaign Briefs to ensure content meets brand requirements.
4.Follow up on sample delivery, content production, review, and publishing process from start to finish.
5.Maintain long-term relationships and improve the re-engagement rate of high-quality KOLs.
6.Track content performance, analyze exposure, engagement, traffic, and conversion data, and produce post-campaign reports.
7.Support new product launches, brand events, promotions, and offline needs.
Qualifications
1.Experience in KOL / Influencer Marketing, social media operations, or brand marketing.
2.Familiarity with overseas social media platforms such as YouTube, Instagram, TikTok, and their creator ecosystems.
3.Strong communication and coordination skills, able to independently drive KOL collaboration projects.
4.Good English reading and writing skills, capable of using English as a working language; proficiency in other languages (e.g., German, French) is a plus.
5.Strong data analysis skills, able to continuously optimize collaboration effectiveness based on project data.
6.High sense of responsibility and execution, with excellent cross-team collaboration abilities.
7.Interest in overseas markets, consumer electronics, or smart home industries is preferred.
Skills Required
- Experience in KOL / Influencer Marketing, social media operations, or brand marketing
- Familiarity with overseas social media platforms such as YouTube, Instagram, TikTok, and their creator ecosystems
- Strong communication and coordination skills, able to independently drive KOL collaboration projects
- Good English reading and writing skills, capable of using English as a working language
- Proficiency in other languages (e.g., German, French)
- Strong data analysis skills to optimize collaboration effectiveness based on project data
- High sense of responsibility and execution, with excellent cross-team collaboration abilities
- Interest in overseas markets, consumer electronics, or smart home industries
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
