The Role
The KOL Program Manager will engage influencers, execute marketing strategies, analyze campaigns, and optimize performance in the crypto ecosystem.
Summary Generated by Built In
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Key Responsibilities
- Identify and engage with key influencers within the Crypto, Web3, and FinTech space, both locally and globally.
- Develop, plan, and execute influencer/KOL marketing campaigns across platforms such as X (formerly Twitter), Instagram, YouTube, TikTok, and others.
- Create and lead the creative strategy for branded content, including drafting clear and compelling creative briefs, and negotiating influencer/KOL deliverables and agreements.
- Measure and analyze the impact of influencer/KOL campaigns, providing actionable insights on how to optimize performance across individual channels.
- Collaborate with cross-functional teams to produce branded content that aligns with key business objectives, including product launches and major marketing moments.
- Utilize analytics tools to track campaign performance and optimize for increased engagement and conversions.
- Work closely with social media partners to position Coins.ph as an industry leader in the crypto, blockchain, and Web3 spaces.
Requirements
- Proven ability to deliver results at a high level, regardless of the number of years in the field.
- Strong written and verbal communication skills, with the ability to articulate complex ideas clearly, concisely, and persuasively.
- A solid understanding of the crypto and blockchain ecosystems. A general awareness of DeFi versus CeFi is essential.
- A proactive, self-driven approach to identify challenges, take ownership of solutions, and move quickly to execute.
- Ability to make data-driven decisions. Track campaign performance, assess impact, and continuously optimize for better outcomes.
- Experience with influencer marketing and social media. Demonstrated success in driving growth through influencer partnerships, viral contents, or community building is a strong plus.
- Skilled in negotiating with influencers and securing partnerships that deliver measurable business outcomes.
- A genuine interest in crypto, fintech, and emerging technologies. Passion for the space is essential for success.
- A network of influencers and a proven track record in driving user engagement, trading volume, or sign-ups is highly desirable.
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Top Skills
Analytics Tools
Blockchain
Crypto
Influencer Marketing
Social Media Platforms
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
