The Role
The KOL Leader will develop and manage relationships with key opinion leaders to enhance brand growth and user acquisition in payments and crypto sectors.
Summary Generated by Built In
We are seeking an experienced KOL Leader to spearhead our Key Opinion Leader (KOL) strategy and partnerships globally. This role will combine business development (identifying, negotiating, and onboarding high-impact KOLs) with relationship management (ensuring long-term engagement and results). The KOL Leader will work closely with the Marketing, Business Development, and Product teams to amplify Coins.ph and Coins.xyz’s brand, drive user growth, and enhance our presence in the payments and cryptocurrency ecosystem.
Key Responsibilities
- Business Development & KOL Acquisition
- Identify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally.
- Develop creative proposals, partnership packages, and engagement strategies to attract high-value KOLs.
- Expand KOL network across key markets in Southeast Asia, global crypto hubs, and emerging markets.
- KOL Relationship Management
- Build and maintain strong, long-term relationships with global KOLs, ensuring continuous engagement and alignment with Coins.ph’s brand and growth objectives.
- Coordinate cross-functional support for KOLs, including campaign assets, content guidelines, and performance tracking.
- Manage KOL performance reports, measuring ROI, engagement, and acquisition impact.
- Campaign Strategy & Execution
- Co-create marketing campaigns with KOLs to drive awareness, user acquisition, and transaction growth in both payments and crypto products.
- Collaborate with content, design, and product marketing teams to ensure campaigns align with business goals.
- Monitor trends and best practices in influencer marketing and adapt strategies accordingly.
- Cross-Functional Collaboration
- Partner with Product, BD, and Regional Marketing teams to align KOL activities with product launches, events, and market entry strategies.
- Liaise with Compliance and Legal to ensure contracts and campaigns follow regulations across different jurisdictions.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
- 5+ years of experience in influencer marketing, KOL management, or business development (preferably in fintech, payments, or crypto).
- Proven track record of successfully onboarding and managing high-impact KOL partnerships in multiple markets.
- Strong negotiation, communication, and relationship-building skills.
- Data-driven approach with experience measuring and optimizing campaign performance.
- Deep understanding of crypto, blockchain, and fintech ecosystems.
- Ability to work in a fast-paced, results-oriented environment with cross-border teams.
KPIs
- Number and quality of KOL partnerships onboarded.
- User growth and transaction volume driven through KOL campaigns.
- Campaign ROI and engagement metrics.
- Retention rate of active KOLs.
Top Skills
Blockchain
Cryptocurrency
Fintech
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
