The KOL (Key Opinion Leader) Engagement Manager is responsible for supporting the product marketing team on various logistical aspects of marketing including but not limited to managing marketing materials, working with cross functional teams as well as external customers, and ensuring the effective promotion of our vascular products to healthcare professionals, patients, and other stakeholders.
Support the planning, development, and execution of the ongoing marketing efforts for products consistent with Penumbra’s corporate goals.
The associate should be comfortable with processing and analyzing varying volumes of data and focus marketing efforts in the areas that will have the most impact on our customer community across physician specialties and disease states.
Specific Duties and Responsibilities
• Assist product marketing teams with existing and new marketing literature and sales support tools and videos that educate customers
• Work closely with product marketing teams to identify opportunities for new customer development, product education, and existing customer growth
• Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings
• Gain an understanding of drivers of marketing performance to shape ongoing and future content creation as well as conduct competitive research and analyze
• Coordinate with internal teams and customers to ensure timely delivery materials
• Develops and shares key strategic insights through data analysis and visualization
• Support the creation of marketing materials, including presentations, and digital content
• Collaborate across internal teams to accommodate business needs with marketing materials and presentations aligning key initiatives
• Managing marketing content, tools, literature, and presentations
• Coordinate the logistics of marketing events such as trade shows, conferences, webinars, and product launches
• Assist in the creation and management of event related materials
• Maintain marketing calendars and schedules for the vascular franchise
• Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.
Position Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field with 1+ years of experience in marketing, preferably in the medical device or healthcare industry, or equivalent combination of education and experience
• Good knowledge of MS Excel and Analytics software (Tableau, Salesforce, etc.)
• Analytical abilities preferred
• Strong oral, written and interpersonal communication skills, a high degree of accuracy and attention to detail, and proficiency with Microsoft Word, Excel, PowerPoint, and other standard office tools are required
• Ability to coordinate remotely via audio/video conferencing
• Excellent organizational, time management and prioritization skills
• Ability to interact with team members and customers (internal and external) in a professional manner
• Ability to set and maintain project delivery timelines with regular updates to key stakeholders
• Must be creative, self-motivated, team-oriented, proactive, intuitive, organized, collaborative, and flexible
Working Conditions
• General office working environment
• May have business travel from 50% - 75%
• Potential exposure to blood-borne pathogens
• Requires some lifting and moving of up to 25 pounds
• Must be able to move between buildings and floors.
• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
• Must be able to read, prepare emails, and produce documents and spreadsheets.
• Must be able to move within the office and access file cabinets or supplies, as needed.
• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis
Starting Base Salary is $110,000 to $140,000
Individual compensation will vary over time-based on factors such as performance, skill level, competencies, work location and shift.
Top Skills
What We Do
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Members of the Penumbra team agree that this is where their work has meaning -- we are transforming the treatment of some of the world's most devastating conditions. Penumbra is where everyone's ideas matter, and where learning and growth are constant.
