Key Account Specialist, Off Premise

Company Description

The objective of the role is to develop and drive growth the modern trade channel. Bring full support to the National Key Account Manager with the development, implementation & tracking of Red Bull’s sales strategy for the KA business and with a special focus on Cash & Carry / Regionals KAs. Thereby delivering sales, volume & profitability targets for these middle size accounts and Impulse channel are crucial responsibilities.

Job Description

STRATEGY

Support KA Manager on the implementation of Red Bull’s commercial strategy at all key customers

Execute short & mid-term customer strategies in line with the overall national sales policy and with a special focus on Cash & Carry and Regionals KAs accounts with a high potential.

Implement national price strategies.

BEES TOOL

Analyze available data sources (e.g. Scentia & ABI) & derive customer’s growth opportunities

Continuously plan sales forecast & prepare trade spend budget to hit targets

Develop annual business & effective promotion plans.

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s Long Term Sales drivers and Red Bull’s customer spend strategy

EXECUTION

Conduct & lead negotiation process at key mid size customers.

Agree with customer on Red Bull’s Perfect Store concept

Qualifications

Marketing, business administration, industrial engineering and other similar graduation is required.

A proven track record of 1-2 years professional experience in Key Account execution and negotiation &/or Field Force Management, ideally with FMCG/beverage background

Experience supporting Category Management preferred

Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)

Excellent network of existing contacts & trade relationships

A fluent in English is required