Key Account Manager

Posted Yesterday
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İstanbul, Fatih, İstanbul, TUR
In-Office
Senior level
Food
The Role
Lead strategic account management for assigned key customers, owning P&L, trade promotion budgets, and joint business planning. Develop customer business plans, provide category insights, drive sales targets, manage budgets, lead cross-functional projects, and build strong customer relationships to grow volume and category performance.
Summary Generated by Built In

Job Description:

The role is responsible for delivering the strategic objectives of Key Accounts, while protecting and growing their contribution to the total customer volume. The position is also responsible for developing and implementing comprehensive customer business plans, annual sales and activation plans, commercial terms, and investment plans to drive sustainable business growth.


KEY RESPONSIBILITIES

  • Manage trade promotion budgets for assigned customers in compliance with Mars policies, procedures, and allocated budgets.
  • Develop and execute comprehensive customer business plans to drive growth across all business segments.
  • Provide timely market intelligence, category expertise, and strategic recommendations to support customer growth.
  • Consolidate and report retailer feedback regarding execution issues and business opportunities.
  • Deliver category insights and recommendations to customers to support category growth initiatives.

P&L Management

  • Own the full Profit & Loss responsibility and budget management for assigned customers.
  • Deliver sales targets through the execution of customer sales and marketing plans.

Customer Business Planning

  • Develop and implement comprehensive customer business plans within the approved investment framework to achieve annual objectives.
  • Lead Joint Business Planning (JBP) processes with assigned customers.

Cross-Functional Project Leadership

  • Lead customer-related business development projects in collaboration with internal stakeholders and cross-functional teams.
  • Coordinate and manage initiatives that align customer expectations with company objectives.

Strategic Planning

  • Define and lead long-term plans and strategies in collaboration with internal stakeholders to support sustainable business growth.

Customer Engagement

  • Lead the preparation and organization of Top-to-Top meetings with customers.
  • Build strong customer relationships by gathering feedback, responding to business needs in a timely manner, and developing actionable recommendations.

Budget Management

  • Ensure effective management of customer-specific trade promotion investments in line with Mars policies and business objectives.

Category Leadership

  • Provide category expertise and shopper insights to customers.
  • Identify growth opportunities and develop recommendations to drive category performance.
  • Support the effective execution of category-wide promotional initiatives.

Education & Professional Qualification

  • +8 years of sales experience, especially in key account management
  • Advanced level of English
  • BA from reputable universities
  • Advanced level of MS Office knowledge, especially excel and power point
  • Discounter management experience is a must

Key Competencies:

  • Action Orientation
  • Resilience & Accountability
  • Commercial Acumen
  • Collaboration & Communication
  • Analytical Skills

Skills Required

  • 8+ years sales experience, especially in key account management
  • Advanced level of English
  • BA from reputable university
  • Advanced level of MS Office knowledge, especially Excel and PowerPoint
  • Discounter management experience

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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