Responsibilities:
- Cold-call prospects that are generated by external sources of lead.
- Penetrate all targeted accounts and radiate sales from within client base.
- Collaborate with Business Development and Sales Director to determine necessary strategic sales approaches.
- Maintain and expand the company’s database of prospects.
- Ensure follow-up by passing leads to Sales Director with calls-to-action, dates, complete profile information, sources, and all other relevant information.
- Set up and deliver sales presentations, product/service demonstrations, and other sales actions.
- Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
- Make outbound follow-up calls to existing customers via telephone and e-mail cross-sell and up-sell.
- Handle inbound, unsolicited prospect calls and convert them into sales.
- Overcome objections of prospective customers.
- Emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports.
- Enter new customer data and update changes to existing accounts in the corporate database.
- Investigate and troubleshoot customer service issues.
- Attend periodic sales training where applicable.
- Appropriately communicate brand identity and corporate position.
Requirements:
- University or college degree and min 5 years CPG or Food Service selling experience.
- Experience with CPG and overall Food Service industry.
- Strong emphasis on computer literacy, proficiency in Microsoft Office, Word, Excel & Power Point, as well as strong analytical & organization skills.
- Possess strong selling & interpersonal skills, as well as critical thinking and problem solving.
- Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.
- Solid experience in opportunity qualification, pre-call planning, call control, account development, and time management.
- Success in qualifying opportunities involving multiple key decision makers.
- Able to build and maintain lasting relationships with customers.
- Exceptional verbal communication and presentation skills.
- Excellent listening skills.
- Strong written communication skills.
- Self motivated, with high energy and an engaging level of enthusiasm.
- Able to perform basic calculations and mathematical figures.
- Ability to occasionally travel and attend sales events or exhibits, to work individually and as part of a team.
- Experience with customer relationship management software.
Skills Required
- University or college degree
- Minimum 5 years CPG or Food Service selling experience
- Experience with CPG and overall Food Service industry
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Experience with customer relationship management (CRM) software
- Strong selling and interpersonal skills
- Critical thinking and problem-solving skills
- Demonstrated ability to convert prospects and close deals while meeting quotas
- Experience in opportunity qualification, pre-call planning, call control, account development, and time management
- Success qualifying opportunities with multiple key decision makers
- Ability to build and maintain lasting customer relationships
- Exceptional verbal communication and presentation skills
- Excellent listening skills
- Strong written communication skills
- Self-motivated, high energy, engaging enthusiasm
- Ability to perform basic calculations
- Ability to occasionally travel and attend sales events or exhibits
What We Do
Sunrise Farms is a group of companies with primary focus in the poultry industry including: hatchery operations; poultry farming; primary processing; further processing; and distribution of food across Canada. From the humble beginnings of one small processing facility in Surrey, British Columbia in 1983, we have since grown to serve a wide range of customers, both domestically and internationally. Our Canadian family owned and operated businesses produce quality food products from processing plants located in British Columbia, Alberta, Manitoba and Ontario. Included in our businesses are: - Sunrise Poultry Processors Ltd. - produces fresh and frozen poultry protein - Grand River Foods Ltd. - produces ready to eat food products








