The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key
account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities
include: owning local key account budgets, market share and sales volume; developing productive business
relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving
Red Bull goals.
Job DescriptionKEY RESPONSIBILITIES
#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
- Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
- Executes distribution on priority packages in-line with HQ recommendations.
- Ensures all assigned key account’s schematics reflect Red Bull standards.
- Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools
- Customizes presentations to better appeal to customer’s needs
- Develops annual promotion schedule in accordance with national goals
- Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs
- Ensures all promotions are accompanied by effective POS and incremental displays
- Customizes sales pitch to achieve account goals while driving effective, permanent displays
- Evaluates ROI prior to recommending specific POS or customized solutions
- Determine GAP within Regional key accounts and built plans to address them.
#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
- Actively develops relationships with key decision makers via business reviews, communication, etc.
- Drives execution of account programs through local Decision Makers (DMs)
- Consistently pursues incremental opportunities over-and-above programs
- Maintains key point of local knowledge regarding accounts
- Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level
BUDGETS AND ANNUAL PLANNING
- Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
BUSINESS ANALYSIS
- Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
- Drives post-promotion analysis to evaluate promotional effectiveness
BUSINESS ANALYSIS
- Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
- Drives post-promotion analysis to evaluate promotional effectiveness
BUSINESS REVIEWS
- Conducts quarterly business reviews
- Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
- Provides Energy Insights that drive change in promotion, price, or display practices
COMMUNICATION WITH FIELD TEAMS
- Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
- Routinely visits Field Teams to ensure personal contact and open lines of communication
COMMUNICATION WITH FIELD TEAMS
- Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
- Routinely visits Field Teams to ensure personal contact and open lines of communication
EXPERIENCE & KNOWLEDGE REQUIRED
Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of
success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)
industries or within a Direct Store Delivery DSD) operation
Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
Excellent communication and active listening skills
Creative, solution-oriented mindset
In-depth knowledge of FMCG industry
Self-motivated and able to work independently
Must be proficient in Microsoft Excel and PowerPoint
Previous experience with SAP preferred
Knowledge of regional major accounts operation, an asset
EDUCATION (IF APPLICABLE) REQUIRED
Bachelor’s Degree Preferred
LANGUAGE REQUIREMENTS
Bilingual (English/French) is an asset
TRAVEL
20-30%
Additional InformationThe expected annual base salary range for this position is $103,700 to $112,200. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
Skills Required
- Minimum 3 years sales experience or equivalent category management experience
- Strong analytical skills and experience using internal and external data sources (e.g., Nielsen, IRI)
- Proficient in Microsoft Excel
- Proficient in Microsoft PowerPoint
- Excellent communication and active listening skills
- Creative, solution-oriented mindset
- In-depth knowledge of FMCG industry
- Self-motivated and able to work independently
- Previous experience with SAP
- Bachelor's degree
- Bilingual English/French
- Knowledge of regional major accounts operation
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
