Job Description :
Job Title: Key Account Manager Off-Trade
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the Role
We are looking for a Key Account Manager to grow customer partnerships and turn strong plans into measurable results. In this role, you will shape the account strategy, work closely with colleagues across the business and help customers and Diageo grow together.
Top Accountabilities
- Own the customer strategy and build joint business plans that support sustainable growth and agreed sales targets.
- Develop trusted relationships with customer decision makers and lead constructive commercial negotiations.
- Spot opportunities using customer, consumer, shopper and competitor insights, then turn them into action with cross functional teams.
- Plan and assess trade investment, monitor account performance and adapt activity based on results.
- Keep forecasts, customer information and post activity reviews accurate and useful for decisions.
About You
- Around 3 to 5 years of experience in sales or key account management, preferably in FMCG; spirits or beverages experience is welcome.
- Sound commercial understanding, including customer planning, account performance and trade investment.
- The ability to build relationships, negotiate well and bring different teams together around a customer plan.
- Confidence with data and a practical approach to solving problems and delivering results.
- A proactive, organised way of working and fluency in German and English.
- A business or economics degree, or equivalent experience.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
HamburgAdditional Locations :
Job Posting Start Date :
2026-09-25Skills Required
- Approximately 3 to 5 years of experience in sales or key account management
- Commercial understanding of customer planning, account performance, and trade investment
- Relationship-building and commercial negotiation skills
- Ability to coordinate cross-functional teams around customer plans
- Confidence working with data and solving commercial problems
- Proactive and organized working style
- Fluency in German and English
- Business or economics degree, or equivalent experience
- FMCG experience
- Spirits or beverage industry experience
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
