The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in Hong Kong, Singapore and London.
Position Summary:
The Vita Coco Company seeks an experienced Key Account Manager for its Non-Commercial division. This strategic role will manage and expand relationships with major foodservice management companies, focusing primarily on Aramark, Sodexo, and Compass Group across all business segments. Experience with micro-markets and vending is considered a plus.
Essential Qualifications:
Minimum of 5 years of direct experience working with Aramark, Sodexo, and Compass Group across various business segments, including education, healthcare, business and industry, sports and entertainment, and hospitality.
- Bachelor's degree or at least 7 years of experience in a related field preferred.
- 7-10 years of professional sales experience in the beverage or consumer packaged goods industry.
- 1-3 years of Regional or Key Account Management experience.
Primary Responsibilities:
- Develop and maintain strategic relationships with key gatekeepers and decision-makers at Aramark, Sodexo, and Compass Group, focusing on their various business segments.
- Implement account-specific strategies to drive growth at both account and product category levels.
- Achieve predetermined account profitability and sales targets.
- Conduct regular business performance reviews and optimize product placement.
- Increase distribution and placement of Vita Coco brand items across Aramark, Sodexo, and Compass Group locations.
Secondary Responsibilities:
- Cultivate relationships and execute promotions with Travel Segment Partners.
- Collaborate with our cruise line management company to strengthen portfolio presence within Carnaval Cruise Lines.
- Explore and develop additional cruise ship business opportunities.
- Forecast, budget, and track account revenues and expenses.
- Partner with internal teams to develop effective promotional strategies.
Required Skills:
- Exceptional relationship-building and communication skills.
- Strong analytical and strategic planning abilities.
- Proficiency in data analysis, forecast sales, and financial management.
- Excellent presentation and negotiation skills.
- Ability to work independently and as part of a team.
- Ability to travel 30-50%
Vita Coco Co. is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
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What We Do
The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
