The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs), key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull's goals.
Job DescriptionMANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS
Executes distribution on priority packages in-line with HQ recommendations.
Ensures all assigned key account’s schematics reflect Red Bull standards.
Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools.
Customizes presentations to better appeal to customer’s needs.
Develops annual promotion schedule in accordance with national goals.
Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs.
Ensures all promotions are accompanied by effective POS and incremental displays.
Customizes sales pitch to achieve account goals while driving effective, permanent displays.
Evaluates ROI prior to recommending specific POS or customized solutions.
Determine GAP within Regional key accounts and build plans to address them.
MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS THAT INFLUENCE REGIONAL ACCOUNTS
Actively develops relationships with key decision makers via business reviews, communication, etc.
Drives execution of account programs through local Decision Makers (DMs).
Consistently pursues incremental opportunities over-and-above programs.
Maintains key point of local knowledge regarding accounts.
Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level.
BUDGETS/ANNUAL PLANNING
Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis.
BUSINESS ANALYSIS
Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
Drives post-promotion analysis to evaluate promotional effectiveness.
BUSINESS REVIEWS
Conductus quarterly business reviews.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.
Provides Energy Insights that drive change in promotion, price, or display practices.
COMMUNICATION WITH FIELD TEAMS
Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
Routinely visits Field Teams to ensure personal contact and open lines of communication
QualificationsMinimum 3 years Sales experience (or equivalent category management experience) with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation.
Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI).
Excellent communication and active listening skills.
Creative, solution-oriented mindset.
Self-motivated and able to work independently.
Must be proficient in Microsoft Excel and PowerPoint.
Previous experience with SAP preferred.
Knowledge of regional major accounts operation, an asset.
Bachelor’s Degree preferred.
Bilingual (English/French) is an asset.
Additional InformationThe expected annual base salary range for this position is $98,515 to $108,885. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Top Skills
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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