Key Account Manager Impulse & eCommerce

Posted 8 Days Ago
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Zaandam
3-5 Years Experience
Industrial • Manufacturing
The Role
Key Account Manager responsible for generating sales and driving the commercial business in the Impulse & eCommerce channels in The Netherlands. Duties include managing key accounts, contributing to strategy development, negotiating deals, developing promotions, analyzing market data, supporting activation plans, and fostering growth opportunities. Requires strong analytical and negotiation skills, strategic thinking, and a team player with an entrepreneurial mentality.
Summary Generated by Built In

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact


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For our Impulse Sales & eCommerce department, we are looking for an enthusiastic, communicative and commercial Key Account Manager (KAM). This position will be based out of Zaandam and is responsible for generating sales and driving the commercial business in the Impulse & eCommerce channels in The Netherlands. The KAM reports to the Sales Manager Impulse & eCommerce Europe, and is part of an enthusiastic team of (international) Key Account Managers.

Key activities and responsibilities 

  • Deliver the sales and revenue targets for the Impulse & eCommerce channels in The Netherlands.
  • Manage national / international customers such as Shell, Sligro and Picnic on day-to-day key-account management and deliver set customer / channel objectives.
  • Contribute to strategy & ambition for Netherlands by design and implement commercial strategy in line with AOP Netherlands and strategic direction Europe for Impulse & E-commerce channels. 
  • Negotiate annual HQ deals for promotions, terms& conditions and payment processes.
  • Develop and optimize effective promotions together with customers
  • Assist in analyzing external data and consolidating into market insights (dashboard)
  • Contribute to setting up effective customer presentations based on insights and available capabilities.
  • Help design and support teams in activation plans; POS material, Premiums etc. in close collaboration with (trade) Marketing;
  • Ensure optimized distribution of existing products, as well as a speedy growth of new product within the assigned channels.
  • Support development NPD funnel tailored to specific channel needs in close contact with Marketing.
  • Initiate category projects in close contact with Trade Marketing for optimizing shelf impact and joint business planning with customers; 
  • Communicate effectively with all other internal teams such as Marketing, Trade Marketing, Demand Planning, Customer Service and Finance;
  • Develop new sources of growth, based on business opportunities that you see at your account. 

Job requirements 

The ideal candidate is a team player who shows commitment for optimizing the business, and goes the extra mile. He/she can improve our current business model in line with our growth plans. He/she is strong in building relations with our customers and has an entrepreneurial & Can-Do mentality. Applicants must exhibit analytical and negotiation skills, be able to think and act strategically and tactically, and have the flexibility to adapt to fast-moving situations.

The ideal candidate has a master's degree and at least 3-4 years relevant commercial experience in OOH/convenience/discount business and eCommerce (preferably experienced with building distribution within out of home channels). It is required to speak both Dutch and English fluently.

What we offer 

Within this role you will work in a high paced and energetic environment. The commercial office is situated on the Zaandam factory site, which allows the KAM to work in multidisciplinary teams. The culture can be described as familiar, informal, respectful and helpful towards each other. We offer a competitive salary, bonus, 34 holidays, lease car (or mobility allowance), discounts on gym memberships and insurances.

Koninklijke Verkade

Koninklijke Verkade Nederland is founded in 1886 in Zaandam. A local well-known Dutch quality company in an international environment. Koninklijke Verkade has the ambition to be the most valued brand manufacturer, with the local jewel brands Verkade & Sultana, and additionally the international power-brands McVitie’s, Flipz, BN, Ülker, Godiva & Carr’s. Over 300 ambitious and motivated employees are working daily with pleasure for strong market positions in the category's biscuits, in-between-meal snacks, savoury and chocolate. With this we meet the everyday needs of consumers and customers. Sustainability and efficiency are key pillars for us.

Since 2014 Koninklijke Verkade is part of Yildiz Holding. Yildiz Holding, CEEMEA's largest food organization, brought its business in biscuits, cake and chocolate together under the new global company: pladis (www.pladisglobal.com) as of 2016. Pladis is a global leader in biscuits and confectionery, with operations in 120 countries in Europe, Middle East, Africa, Asia and America. Under pladis are 36 plants in 13 countries with over 26,000 employees. With the central idea to "we promise happiness to the world with every bite," the organization enriches consumers with products in sweet and savory biscuits, wafers, cake, chocolate, gum and candy. 

Are you interested in joining our team and contribute in promising happiness to the world with every bite? 

Are you the one that fits this profile and can make the difference for our company? Apply for this job via our website and share your CV and a motivation on why we should interview you for the role. If you have any questions about the role, feel free to reach out to Bénice Speetjens – Sales Manager Impulse & eCommerce Europe ( +316 250 606 66). Any questions about the recruitment process can be addressed to Cato Beentjes – jr HR Business Partner (+31 6 57004171)

- All applications will be treated with confidentiality. Acquisition is not appreciated - 

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

The Company
Istanbul, Istanbul
3,038 Employees
On-site Workplace
Year Founded: 2016

What We Do

pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.

pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience.

As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.

pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.

To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/

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