Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
About the Role
The Key Account Manager plays a critical role in driving business growth in Germany. The ideal candidate will demonstrate a proactive and results-oriented approach, with a strong passion for channel development, sales expansion, and delivering measurable results.
Key Responsibilities
- Lead and manage sales activities for designated channel partners, fostering win-win partnerships and ensuring growth aligned with company objectives.
- Build and maintain strong relationships with key customers and partners to ensure long-term collaboration.
- Set, track, and achieve sales targets, ensuring alignment with overall business objectives.
- Develop and execute strategic business plans and forecasts, including the design and implementation of condition systems.
- Negotiate terms, plan initiatives, and monitor the execution of sales activities to drive performance.
- Ensure a robust retail presence through effective planning and on-ground execution.
- Deliver training programs for partners and stakeholders to improve product knowledge and sales capabilities.
- Analyse market trends, competitor activity, and customer insights to inform strategy and decision-making.
- Prepare comprehensive management reports and presentations to support strategic planning and execution.
- Actively participate in industry events, trade shows, and fairs to represent the brand and build relationships.
What you bring to the team
- Several years of sales experience, particularly in the consumer electronics (CE) sector.
- Established network within the CE industry, ideally at the decision-maker level within the DIY channel; experience in other channels is an advantage.
- Proven track record working with consumer electronics products.
- Fluent in German and proficient in English, with strong communication skills in both written and spoken forms.
- Entrepreneurial mindset with a self-reliant, proactive approach to work.
- Open to frequent travel and holds a valid Class B driver’s license.
What we are offering
- A great team atmosphere with open culture, uncomplicated togetherness, and joy of shared success
- Flat hierarchy: you are responsible for your work and can implement your ideas.
- Competitive benefit structure to correspond to the success of your achievement.
Please review our Candidate Privacy Notice before submitting your application.
Skills Required
- Several years of sales experience, particularly in the consumer electronics sector
- Established network within the consumer electronics industry, ideally decision-maker level within the DIY channel
- Proven track record working with consumer electronics products
- Fluent in German and proficient in English (written and spoken)
- Entrepreneurial mindset with a self-reliant, proactive approach
- Open to frequent travel
- Valid Class B driver's license
- Experience in other channels (advantage)
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
