Key Account Manager - FMCG

Posted Yesterday
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Mid level
Consumer Web • Marketing Tech • Design
The Role
Own and execute commercial strategy and P&L for ZURU Edge across Mexico's top retailers. Manage key accounts (Walmart, Sam's, Chedraui, Soriana), negotiate JBPs, optimise promotions and trade investment, drive in-store and online execution, manage distributors, forecast and manage orders, and collaborate cross-functionally to grow sales, market share and profitability.
Summary Generated by Built In

Four categories. Mexico's top retailers. One P&L. Yours.

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyse change through radical innovation and automation. This plays out across the company's pillars: ZURU Toys are re-imagining what it means to play; ZURU Tech is leading the next building revolution; ZURU Edge is pioneering a new generation of FMCG brands to better serve modern consumers.\

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Overview

ZURU Edge — our high-growth Consumer Goods division — is rapidly expanding across Baby Care, Beauty Care, Confectionery and Pet Care in Mexico, and we are looking for an exceptional Key Account Manager to help lead that growth.

As KAM, you will be at the forefront of ZURU Edge's commercial expansion in Mexico, owning the business strategy and execution across our full portfolio. You will manage our most important retail partners — with Walmart as the anchor account — alongside Sam's Club, Chedraui, Costco, Soriana, and a network of national distributors.

With full accountability for your P&L, you will develop and execute high-impact strategies that maximise sales, profitability and market share in a fast-paced, entrepreneurial environment.

The core areas you will be responsible for are:

  • Owning the commercial P&L across Walmart and Mexico's top modern trade retailers

  • Negotiating and executing Joint Business Plans with retail and distributor partners

  • Driving in-store and online execution across four high-growth FMCG categories

Roles & Responsibilities

  • Lead and own the full commercial relationship with key retailers and national distributor partners across all ZURU Edge categories.

  • Drive and exceed key sales targets, P&L metrics and growth KPIs across your account portfolio.

  • Develop and execute customer strategic plans for each account, identifying opportunities to grow distribution, shelf presence and promotional effectiveness.

  • Negotiate and deliver Joint Business Plans (JBPs) that align ZURU Edge and customer objectives, driving win-win outcomes.

  • Manage the full sales cycle: forecasting, order management, promotional planning, trade investment optimisation and post-evaluation.

  • Collaborate cross-functionally with marketing, trade marketing, supply chain and finance teams to ensure flawless execution across all touchpoints.

  • Analyse market data, sell-out performance and shopper insights to identify risks and opportunities, and turn them into actionable commercial plans.

  • Develop and manage relationships with Mexico-based distributors, ensuring alignment on brand strategy, execution standards and commercial terms.

  • Maximise in-store and online execution — securing share of shelf, feature placements and digital visibility across all accounts and channels.

  • Contribute to building a high-performance commercial culture focused on execution, ownership and continuous improvement.

Skills & Experience

  • 3–5 years' experience in Key Account Management, Sales or a similar commercial role.

  • Experience managing major Mexican modern trade retailers (Walmart, Sam's Club, Chedraui, Soriana) strongly preferred; FMCG / Consumer Goods experience a plus.

  • Bachelor's degree required (Business, Marketing or related field preferred).

  • Fluency in English and Spanish (written and spoken) is essential.

  • Strong commercial acumen: P&L ownership mindset, strategic thinking, data-driven decision-making, and proven ability to negotiate and close JBPs with major retail partners.

  • Experience managing distributor relationships in the Mexican market is a plus.

  • Excellent communication, influencing and presentation skills; comfortable in a fast-paced, entrepreneurial environment; self-driven, proactive and a collaborative team player.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

We recognise that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

🌱 Culture for Growth 💡 Surrounded by an A Player Team 💰 Competitive Remuneration

ZURU – Tomorrow Reimagined 🚀 ZURU.com

#LI-FR1

Skills Required

  • 3-5 years experience in Key Account Management, Sales or similar
  • Experience managing major Mexican modern trade retailers (Walmart, Sam's Club, Chedraui, Soriana)
  • Bachelor's degree (Business, Marketing or related)
  • Fluency in English and Spanish (written and spoken)
  • P&L ownership mindset and strong commercial acumen
  • Proven ability to negotiate and close Joint Business Plans with major retailers
  • Experience managing distributor relationships in the Mexican market
  • Excellent communication, influencing and presentation skills; proactive and collaborative
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The Company
HQ: Shenzhen
220 Employees
Year Founded: 2002

What We Do

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

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