Key Account Manager- Ecommerce

Position Title: Key Account Manager- Ecommerce
Position Type: Regular - Full-Time
Position Location: New Delhi
Requisition ID: 31912
We are passionate about food. But we're even more passionate about our People!
About the role:
This position is a HO Based - Pan India Role , responsible for delivering Volume, Market share & Visibility goals for the assigned Ecommerce customers, by building & executing customer-wise AOC plans. The role also involves significant collaboration with cross- Functional teams & region teams to execute plans to grow business as per plan and gain market share.
Role & Responsibility:
Strategic Planning - Chains & Category

• Build a roadmap to Strategic Growth Partnership with Ecom customers. Strategize and implement programs/plans for the development of sales of Mccain portfolio in this channel.
• Implement, negotiate and manage Quarterly JBP sign offs to deliver mutually profitable sales growth for assigned customers. Sell win-win solutions to customers to deliver to McCain and customer goals.
• Drive activities & strategies that help market share gain for Mccain portfolio.

Business Delivery

• Drive activities & strategies that help market share gain for Mccain , Achieve target volume and User penetration Goals with eye lens to increase the category pie & Build category relevance.
• Identifying the key challenges and competition analysis and create enablers to sustain and grow category share
• Design & execute RER initiatives to drive recruitment, expansion and share retention goals in-line with channel strategy.
• Sales planning/ stock requirement forecast for the customer/ channel and measure OTIF with customers & operations team.
• Influence Key stakeholders such as Growth Team , Brand Activation Team and Category teams of Customers to align and garner necessary support to meet growth ambitions in the mid to long-term.

External Customer Engagement

• Manage "terms of trade" with customers to create win-win situation on customer expectations & McCain margin requirements.
• Develop customer engagement through initiatives like Joint Business Planning, Top 2 Top meetings & Reviews etc.
• Monthly reviews with the Chains category & Growth Teams for Business planning and delivery, Promotion & Visibility planning, and driving for Desired Market Shares

Trade Spends Utilization

• Prioritization and deployment of available spending towards strategic focus areas and activities for chains and brands.

• Track utilization and effectiveness of trade spends in activities & channels along with performance marketing team for deployment of spends.

Internal Customer Engagement

• Work closely with Cross functional teams to find avenues to grow the business beyond and explore creative digital solutions to maximize sales.
• High-class visibility elements on the ecommerce portals & actively involved in category display and performance marketing plans.
• Portfolio solutions to launch NPD and craft development plan with the customers.
• Closely involved in performance marketing plans with agency team and customers to review and measure KPI's : Impressions, CTR, ATC, NTB, ROAS , CAC.
• Optimize cost to serve and profitably manage account visibility investments, and design and execute activation programs.

Commercial & Operations Hygiene

• Closely work with Internal Finance Associate and Customer's finance function to drive reconciliations as per the agreed Terms of Trades
• Quarterly sign off of NDC with customers and ensuring timely approvals of claims as per terms.
• Drive & Review On App availability with Agency and Regional execution team , Monthly review of OTIFS, Track of listing and assortment master to ensure Must sell is always available across dark stores.

About you

• MBA with Experience- 6-8 Years in FMCG - Ecommerce
• Digital Marketing Knowledge would be added advantage
• Strong communication skills- both written and verbal
• Ability to analyze data to extract meaningful business insights
• Strong on collaboration & people skills - Able to build trust & sustainable interpersonal relationships with multiple stakeholders.
• Strong business planning and presentation skills
• Able to work in a dynamic fast moving market environment and inspire teams to deliver results.
• Ability to identify business opportunities and convert to business results.
• Ability to work under pressure, meet deadlines and drive assigned tasks/goals to completion.
• Account management of Q-commerce would be an added advantage

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy