The primary responsibility of the Key Account Manager, Convenience, is to sell and implement Red Bull’s strategies and initiatives within local key account chains, and to influence the execution of these programs through local decision makers. Key responsibilities include managing local key account budgets and results—covering distribution, pricing, promotions, and Quality Points of Distribution within each chain—conducting product and account forecasting, building productive business relationships with assigned key accounts, and developing solutions that meet customer needs while achieving Red Bull’s objectives.
Job DescriptionMANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS
Execute distribution of priority packages in line with Channel Strategy recommendations.
Ensure that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix.
Sell Red Bull’s Optimum Price program by using best practices and available tools.
Customize presentations to better address customers’ needs.
Develop an annual promotional schedule that aligns with BU and Channel Strategy goals.
Present Red Bull merchandising standards, distribution recommendations, and price points in a compelling way that resonates with customers’ needs.
Ensure all promotions are supported by effective point-of-sale (POS) materials and incremental displays.
Tailor sales pitches to achieve account goals while supporting effective, permanent merchandising.
Evaluate return on investment (ROI) before recommending specific POS materials or customized solutions.
Execute merchandising in accordance with Channel Strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Actively builds relationships with key decision-makers through business reviews, regular communication, and related activities.
Drives the implementation of account programs through local decision-makers.
Consistently seeks additional opportunities beyond existing programs.
Provides local decision-makers with feedback on relevant developments, information, and successes.
Serves as the primary local source of knowledge regarding assigned accounts.
Regularly pursues opportunities to strengthen relationships and establish connections within key accounts beyond the buyer level.
BUDGETS/ANNUAL PLANNING
Constructs annual customer marketing agreements and manages the associated funds for all designated key accounts on both a monthly and an annual basis.
BUSINESS ANALYSIS
Works with the Category Analyst to evaluate the return on investment of “pay-for-space” agreements and communicates key learnings to Business Unit and Channel Leads.
Conducts post-promotion analysis, in collaboration with the Category Analyst, after all promotions to evaluate promotional effectiveness.
BUSINESS REVIEWS
Conducts quarterly business reviews to update key accounts on business performance, channel competition, opportunities, and related topics.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from competitors.
Provides energy insights that drive changes in promotion, pricing, or merchandising practices.
COMMUNICATION WITH DISTRIBUTOR PARTNERS
Uses appropriate communication processes to keep DPs informed about key account programs and initiatives.
Routinely visits DPs to maintain personal contact and open lines of communication.
QualificationsMinimum of 4 years of sales experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
Strong analytical skills, with experience using internal and external data sources (e.g., IRI, Nielsen).
Excellent communication and active listening skills.
Strong negotiation skills.
An innovative, solutions-oriented mindset.
Self-motivated and able to work independently.
High level of proficiency in Microsoft Excel and PowerPoint.
Bachelor’s degree preferred.
Fluency in English required; additional language skills are an advantage.
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Minimum of 4 years of sales experience
- Strong analytical skills with data sources experience
- Excellent communication and active listening skills
- Strong negotiation skills
- High level of proficiency in Microsoft Excel and PowerPoint
- Bachelor's degree preferred
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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