Key Account Executive - Consumer Packaged Goods

Posted Yesterday
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21 Locations
In-Office
147K-261K Annually
Senior level
Legal Tech • Other • Professional Services • Real Estate • Business Intelligence • Consulting • Financial Services
Experience the power of being understood.
The Role
Drive revenue growth and cross-sell audit, tax, and consulting services within 8-15 major Consumer Goods/CPG accounts. Develop strategic account plans, build C-suite relationships, lead quarterly business reviews, coordinate multi-practice delivery, manage pipeline and renewals, and mitigate churn through proactive client engagement and integrated service solutions.
Summary Generated by Built In

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

RSM US LLP is seeking to add a Key Account Executive to our Enterprise Sales Organization to focus on growing our comprehensive suite of audit, tax, and consulting services. The Key Account Executive is responsible for driving growth within major client accounts, with a preferred focus on clients in the Consumer Goods / Consumer Packaged Goods (CPG), food and beverage, retail, manufacturing, distribution, or related sectors. This role focuses on identifying and pursuing cross-sell opportunities by understanding sector-specific business drivers such as consumer demand shifts, omnichannel growth, supply chain resiliency, margin pressure, trade promotion effectiveness, sustainability, and data-driven commercial decision-making. Serving as a strategic advisor, the Key Account Executive coordinates internal resources to deliver integrated assurance, tax, and consulting solutions that address Consumer Goods client priorities, increase revenue, and enhance long-term client satisfaction. The position is central to strengthening client loyalty and supporting the organization’s overall business objectives. 

Responsibilities:

Strategic Account Leadership & Planning 

  • Develop and execute comprehensive strategic account plans for 8–15 assigned key accounts, establishing clear revenue targets, relationship milestones, and cross-sell initiatives aligned with firm growth objectives.  

  • Conduct quarterly account reviews with internal stakeholders (audit, tax, consulting partners, subject matter experts) to identify expansion opportunities, share competitive intelligence, and design integrated service solutions.  

  • Establish and maintain executive relationship mapping for each account, identifying decision-makers, influencers, and key stakeholders across the C-suite and operational functions to enable multi-threaded engagement.  

  • Lead the transition of single service line clients (audit-only, tax-only, or consulting-only) into multi-service partnerships by connecting client business challenges to RSM's integrated capabilities in assurance, tax, and consulting.  

Revenue Growth & Expansion 

  • Drive year-over-year organic revenue growth within assigned accounts through renewals, upsells, cross-sells, and the pursuit of new service opportunities. Target 10–15% annual account growth, with particular emphasis on cross-functional service expansion.  

  • Identify and qualify high-value expansion opportunities, including gaps in service utilization, unmet business needs, and industry-specific challenges that align with RSM's portfolio (e.g., integration of tax planning with transaction advisory, risk consulting with compliance audits).  

  • Develop and present multi-service value propositions to C-suite executives, leveraging industry benchmarking, peer case studies, and quantifiable ROI scenarios to justify investments in expanded services.  

  • Forecast and manage the expansion revenue pipeline, including opportunity sizing, probability weighting, and close forecasting for expanded service engagements; deliver quarterly pipeline reviews.  

Client Relationship & Engagement 

  • Serve as the primary point of contact and strategic business partner for assigned key accounts, building trust-based relationships grounded in deep industry knowledge, insight into the client's business model, and demonstrated commitment to their success.  

  • Conduct quarterly business reviews (QBRs) and executive business reviews (EBRs) with client leadership, presenting account performance summaries, service delivery outcomes, industry trends impacting the client, and recommendations for enhanced value and expanded engagement.  

  • Maintain consistent contact cadence through strategic calls, emails, and in-person visits focused on understanding evolving client needs, monitoring account health, and proactively identifying emerging challenges or expansion triggers  

  • Build and nurture multi-threaded relationships across multiple business units, departments, and geographies within client organizations to reduce single-point-of-contact risk and increase wallet share.  

  • Secure client advocacy through executive testimonials, case study development, and referral generation; cultivate referenceable relationships for thought leadership and new business development.  

Cross-Sell & Service Integration 

  • Lead the identification and launch of cross-service initiatives that position RSM as the integrated advisor of choice, combining expertise from audit/assurance, tax strategy, and consulting/advisory to address client's highest-priority business challenges.  

  • Collaborate with practice leaders, subject matter experts, and delivery teams to design and scope integrated solutions that leverage RSM's full breadth of capabilities and industry depth.  

  • Manage the internal sales process, including coordinating proposal development, managing competitive assessments, and orchestrating multi-practice involvement in client meetings to present unified solutions and demonstrate firm capabilities.  

  • Track and report on product/service line penetration within each account, establishing goals for adoption of new services and monitoring progress toward multi-service partnership status.  

Client Success & Account Health 

  • Develop and monitor relationship depth, contract renewal status, competitive threats, usage trends, and client satisfaction indicators.  

  • Proactively identify at-risk accounts and design interventions (increased executive engagement, service recovery initiatives, enhanced value delivery) to prevent churn and stabilize relationships.  

  • Work closely with delivery teams, audit partners, and consulting leads to ensure service delivery excellence, client satisfaction, and measurable outcomes against agreed success criteria.  

  • Manage contract renewals and renegotiations, ensuring on-time renewal execution and leveraging renewal conversations as opportunities to expand scope and service offerings.  

Market & Industry Insights 

  • Develop deep Consumer Goods / CPG industry expertise for assigned accounts, staying abreast of sector trends, consumer behavior shifts, retail and e-commerce dynamics, supply chain challenges, regulatory changes, sustainability priorities, and peer benchmarks relevant to each client’s category. 

  • Bring curated Consumer Goods insights, thought leadership, benchmarking data, category trends, and best practice recommendations to client conversations, positioning RSM as a strategic thought partner and trusted advisor to CPG and related industry clients. 

  • Identify and communicate Consumer Goods market disruptors, competitive threats, channel shifts, margin pressures, inventory and demand planning challenges, and emerging business issues that create opportunities for expanded RSM engagement. 

 

Required Qualifications:

  • Excellent communication, presentation, and negotiation skills; ability to craft compelling value narratives for C-suite audiences and close complex, multi-service deals. 
  • Proven ability to build C-level relationships, navigate complex organizational structures, and influence senior decision-makers in financial, operational, or strategic functions.  
  • Direct experience in cross-selling or multi-service expansion within a professional services or consulting environment, with evidence of sustained success growing account wallet share.  
  • Advanced proficiency with M365, CRM analytics, and business intelligence tools; ability to extract insights from account data and use metrics to drive decision-making.  
  • Excellence in cross-functional coordination and internal stakeholder management; demonstrated ability to align and mobilize internal teams (partners, practice leads, consultants, delivery professionals) around client success and revenue objectives.  
  • Mastery of strategic account planning, multi-threaded relationship management, and account health assessment frameworks.  
  • Strong consultative selling and relationship-building expertise; ability to diagnose client business challenges, design tailored solutions, and articulate ROI and value propositions
  • 7+ years of account management, strategic account leadership, or sales experience within professional services, management consulting, accounting, or mid-market B2B services, preferably serving Industrials clients. 
  • Deep working knowledge of professional services delivery (audit, assurance, tax, consulting, advisory, or similar) and the Industrials sector, with the ability to speak credibly about service capabilities, methodologies, operational priorities, and client outcomes. 
  • Bachelor’s or Graduate degree (preferred) in related field of study, or equivalent work experience. CPA, CFA, or relevant industry credential a plus.

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law. 

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $147,000 - $260,700

Individuals selected for this role may be eligible for sales commissions and a discretionary bonus based on firm and individual performance.

Skills Required

  • Excellent communication, presentation, and negotiation skills; ability to craft compelling value narratives for C-suite audiences and close complex, multi-service deals
  • Proven ability to build C-level relationships, navigate complex organizational structures, and influence senior decision-makers
  • Direct experience in cross-selling or multi-service expansion within a professional services or consulting environment with sustained success growing account wallet share
  • Advanced proficiency with M365, CRM analytics, and business intelligence tools
  • Excellence in cross-functional coordination and internal stakeholder management; ability to align and mobilize internal teams
  • Mastery of strategic account planning, multi-threaded relationship management, and account health assessment frameworks
  • Strong consultative selling and relationship-building expertise; ability to diagnose business challenges and articulate ROI
  • 7+ years of account management, strategic account leadership, or sales experience within professional services, management consulting, accounting, or mid-market B2B services
  • Deep working knowledge of professional services delivery (audit, assurance, tax, consulting) and the Industrials or CPG sector
  • Bachelor's or Graduate degree (preferred) in related field or equivalent work experience
  • CPA, CFA, or relevant industry credential

RSM US LLP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RSM US LLP and has not been reviewed or approved by RSM US LLP.

  • Parental & Family Support Benefits include up to $50,000 in fertility coverage, up to $20,000 for adoption or surrogacy, 12 weeks of paid parental leave, six weeks of paid family caregiver leave, and backup care support. Feedback suggests these programs are a standout strength for parents and caregivers.
  • Leave & Time Off Breadth Time off provisions include self-managed PTO for associates and above, at least 14 paid holidays, and additional wellbeing days. Feedback suggests this breadth helps offset mid-market base pay perceptions.
  • Healthcare Strength Health offerings include two HDHP medical plans with firm HSA contributions, dental and vision coverage, telehealth, and a mental-health platform with free coaching/therapy sessions. Feedback suggests the combined health and wellbeing resources enhance total rewards.

RSM US LLP Insights

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The Company
HQ: London
19,318 Employees
Year Founded: 1926

What We Do

RSM is the leading provider of audit, tax and consulting services to the middle market. With over 11,000 employees across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. For more information, visit rsmus.com.

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