We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.
We are looking for a Key Account Executive - Border Trade to join our new sales team in Sweden.
RESPONSIBILITIES
- You support the growth of Capri-Sun in Sweden by strengthening existing customer relationships and developing new opportunities in the border trade channel
- You support the border trade business by improving store-level visibility, supporting promotional execution and following up on agreed sales activities
- You work with your sales colleagues to implement customer plans and support activities that create value for both Capri-Sun and its customers
- You are responsible for the delivery of sales, profit, distribution and promotional objectives for allocated customers
- You build and maintain direct relationships with selected border trade retailers (e.g. Gottebiten, MaxiMat, etc.)
- You ensure best-in-class in-store execution by:
- Identifying distribution and shelf-space opportunities
- Securing promotional placements and secondary placements
- Ensuring reliable supply chain operations directly to those key retailers
- You plan and negotiate promotional activities:
- Manage promotional calendar planning and execution follow-up
- Monitor volume uplift and support basic profitability tracking
- High-quality brand activations
- You monitor volumes, pricing, competition, placements and promotions, and incorporate your observations to identify more distribution opportunities
- You perform forecasting and reporting for allocated customers by providing timely input on customer activity, risks and opportunities
- You will collaborate closely with KAMs, Customer Service and Supply Planning to align on pricing, promotions and availability
Measure of Success
- Delivery of all internal budgeted volumes, revenue, trade investments and net margin for your allocated customers every quarter.
- Weighted distribution as measured in total distribution points, quality of placement in shelves and planograms, promotional volumes and promo pressure, number and quality of second placements, promotion executions
- Measurement and improving ROI of instore activities and trade investments.
- Forecast accuracy
PROFILE
- First experience in sales, account support or commercial roles, ideally in FMCG, food or beverage
- 1-3 years of account management experience in the country, ideally with experience in the border trade area
- Sound commercial understanding, including pricing, promotions, customer plans and sales reporting
- Open to learning and development, with a structured approach to following through on agreed actions
- Interest in customer development and channel growth
- Able to ask constructive questions and work with customers and internal stakeholders in a collaborative way
- Reliable follow-through and willingness to take responsibility
- Practical approach with a focus on reliable execution
- Clear and inclusive communicator, both verbally and in writing, with the ability to connect stakeholders across an organisation and apply a structured approach to commercial tasks and initiatives
- Excellent presentation skills
- Collaborative and self-aware in cross-functional work
- Able to manage priorities and stay calm in busy periods
WHAT CAN YOU EXPECT
- Competitive base salary and bonus package
- Country compliant benefits package
- Participate in group leadership and learning programmes
- Regular and systematically tracked performance reviews and feedback rounds
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast paced company, with an excellent leadership team and high growth ambitions
- Flat hierarchies and lots of opportunity to take leadership
- A fast recruitment process with maximum three rounds of interviews
Skills Required
- 1-3 years of account management or commercial sales experience in-country
- Experience in sales, account support or commercial roles (FMCG/food/beverage preferred)
- Commercial understanding of pricing, promotions, customer plans and sales reporting
- Experience with store-level execution: distribution, shelf-space, promotional and secondary placements
- Ability to plan and negotiate promotional activities and monitor promo ROI and volume uplift
- Forecasting and timely sales reporting for allocated customers
- Excellent verbal and written presentation and communication skills
- Collaborative cross-functional working with KAMs, Customer Service and Supply Planning
- Reliable follow-through, ability to manage priorities and perform under busy periods
What We Do
The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids drink and a trusted love brand in households around the world. With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our signature recyclable pouches, reflecting the company’s commitment to sustainability. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship, and solidarity. Our culture is open, inclusive, entrepreneurial, and fun with a strong focus on performance and business as well as personal growth opportunities. Working for Capri Sun means being empowered to make a real impact through collaborating with innovative, experienced, and diverse people from all backgrounds. In 2024, Capri Sun Group Holding was acknowledged as "best managed company" by Deloitte and as "top employer" by Top Employer Institute
