KAE Traditional Off Trade

WHAT DOES AN OFF TRADE KAE DO?

As a KAE Off Trade, you will play a key role in accelerating Bacardi’s growth by leading strategic partnerships with our wholesaler clients.

You will create the legacy of Bacardi, strengthen customer engagement and execute world-class commercial strategies that directly shape how our iconic brands live and grow in the market.

Your deep commercial expertise, analytical thinking, and collaborative spirit will be key to unlocking new opportunities and leaving a mark that lasts.

ABOUT YOU

·   You have at least 3-5 years of experience managing Key Accounts (Desirable Groceries Distributors) in the FMCG industry, with strong commercial and negotiation skills.

·   You combine analytical thinking with a results-driven mindset and thrive in cross-functional, high-performance teams.

·   You communicate clearly, act with ownership, and contribute to a culture of excellence.

ARE YOU READY TO EMBARK ON YOUR NEXT MOVE?

·       Do you dare to be different?

·       Are you willing to question, challenge and innovate in pursuit of excellence?

·       Can you work collaboratively and inspire others?

·       Are you ready to make your mark?

Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That’s where you come in!

RESPONSIBILITIES

WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:

• Own the successful implementation of all trade activities and account management negotiations.

• Handle trade investment to register, track and control all activities driven with clients.

• Analyse key business data: -sales, margins, inventory, pricing, market trends – to generate actionable insights and propose short term solutions.

• Ensure excellent enforcement of our Execution Pillars: Distribution, Visibility, Quality, Price, Advocacy, and Promotion.

• Lead the execution of Bacardi’s Local Commercial Plan (“BIM”) on time and in full.

• Deliver results in both sell-in and sell-out through a deep understanding of customer needs, market trends and channel dynamics.

• Act as the main point of contact for assigned clients, building strong, long-term, Win-Win relationships.

• Communicate proactively with clients to improve services, solve operational issues, and identify collaboration opportunities.

• Develop and manage Joint Business Plans aligned with commercial priorities and Bacardi’s targets.

• Track and analyse account performance to ensure forecast and budget delivery.

• Collaborate closely with Customer Marketing, Marketing and Commercial peers to strengthen in-store execution.

• Align brand activation and commercial initiatives, managing the assigned budget efficiently.

• Cultivate a strong Measure & Evaluation (M&E) culture.

• Analyse market data (e.g., ISCAM, SOV/SOM/SOVI) to identify opportunities and act.

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• 3–5 years of experience managing Key Accounts (Desirable Grocery Distributors) in the FMCG industry.

• Strong commercial acumen and consistent track record of business impact.

• Advanced analytical and decision-making skills, with experience interpreting SOV, SOM, SOVI, and Nielsen/ISCAM indicators.

• Proficient in tools such as Excel (intermediate+), Power BI, and commercial data platforms (e.g., PABIS).

• Excellent planning, negotiation, and communication skills.

• Ability to build trust and influence across internal and external stakeholders.

• Highly proactive, results-driven, and able to thrive in fast-paced environments.

• Fully fluent in Spanish; professional proficiency in English.

• Leadership and self-management skills to collaborate with a high-performing team.

• Proven capability to manage sell-in / sell-out dynamics, inventory levels and forecast accuracy in high-scale retailers.

• Trade investment and budget management skills.

• Data-driven approach to identify growth opportunities by brand, format and shopper mission.

PERSONAL QUALITIES

• You lead with empathy, integrity, and a strong sense of ownership.

• You bring energy, curiosity, and a fearless mindset to everything you do.

• You thrive in team settings and help build a culture where people grow and win together.

• You are passionate about our brands, our consumers, and the legacy we are building at Bacardi

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.