KA Out Trade Executive Chile

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

The Out Trade Executive is responsible for creating authentic and engaging brand experiences that position Diageo's brands as category leaders. The role connects with target consumers at scale, builds brand aspiration, drives product trial, and contributes to sustainable sales growth through outstanding event execution and customer engagement.

• Plan, execute, and manage the budget allocated to the Out Trade channel.
• Monitor and analyze key performance indicators (KPIs) such as sell-out, ROI, P&L, conversion, trial, and market share to evaluate the effectiveness and profitability of each event and customer activation, as well as their impact on brand and category performance.
• Manage the travel budget assigned to the role.

Lead, coordinate, and develop cross-functional teams across Diageo, agencies, and production partners to successfully deliver the company's strategic objectives related to events and consumer activations.

• Research and analyze market trends to identify opportunities for out-of-trade events and activations.
• Build and maintain strong relationships with event promoters, production companies, and other strategic partners to ensure the successful planning and execution of events.

• Lead the development of Joint Business Plans (JBPs) and/or commercial agreements with event promoters and production partners, defining commercial terms that ensure profitable activations aligned with business objectives.
• Manage contracts and commercial agreements effectively, ensuring compliance with both strategic and financial goals.
• Build and maintain strong relationships with promoters, production companies, and event staff.
• Support customers with administrative processes, including vendor setup, contract execution, purchase order issuance, invoice tracking, and related activities.

• Partner with BTL marketing agencies to develop innovative and engaging consumer experiences that resonate with target audiences.
• Ensure brand consistency and executional excellence across all events and activations.
• Coordinate with the Marketing team to obtain approval of creative assets, designs, visibility materials, and point-of-sale (POS) materials, ensuring compliance with Diageo Marketing Code (DMC) guidelines.

• In close collaboration with agencies, oversee the planning, logistics, and execution of nationwide events, ensuring high-quality delivery and compliance with Diageo standards.
• Work closely with Marketing and Corporate Relations/Public Relations teams to align amplification strategies with business objectives.
• Ensure the proper use, management, and maintenance of channel assets, including mobile bars, brand assets, and promotional materials (POS).

• Define and monitor monthly financial and non-financial KPIs to assess the effectiveness and business impact of events and activations.
• Conduct post-event evaluations to identify opportunities for continuous improvement and optimization, while reviewing overall channel performance on a regular basis.

• Own and manage the Trade Spend and A&P (Advertising & Promotion) activation budgets, ensuring resources are allocated efficiently and in compliance with Diageo's internal policies and governance standards.

Experience:

• 3–5 years of experience in Events, Festivals, Brand Experience, Trade Marketing, Commercial, Sales Activation, or Business Development within the FMCG, beverage, entertainment, hospitality, or consumer goods industry.
• Proven experience negotiating and managing commercial agreements with event promoters, festival organizers, nightlife operators, agencies, or strategic partners.
• Experience planning, coordinating, and executing large-scale events, festivals, sponsorships, and consumer activations, ensuring best-in-class brand execution.
• Experience working cross-functionally with Marketing, Sales, Procurement, Finance, agencies, distributors, and external partners to deliver commercial initiatives.
• Experience monitoring event performance through commercial and execution KPIs, identifying opportunities to optimize future activations.
• Experience conducting field visits during events and festivals, ensuring flawless execution and rapid problem-solving in dynamic environments.
• Experience managing budgets, suppliers, timelines, and multiple projects simultaneously.

Required Qualifications:

• Bachelor’s degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Event Management, or a related field.
• Strong commercial acumen with proven negotiation skills and the ability to build long-term relationships with promoters, customers, agencies, and strategic partners.
• Good understanding of event production and operational execution, with the ability to coordinate multiple stakeholders and ensure high-quality delivery.
• Excellent interpersonal and communication skills, with the ability to influence both internal and external stakeholders without direct authority.
• Strong analytical mindset with the ability to evaluate KPIs such as volume, execution quality, consumer contacts, trial, sampling effectiveness, ROI, and commercial performance.
• Strong planning and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• High level of autonomy, ownership, and execution excellence.
• Flexibility and availability to work evenings, weekends, and holidays when required by the event calendar.
• Passion for nightlife, festivals, premium experiences, and consumer engagement.
• Proficiency in Microsoft Office (especially Excel and PowerPoint).

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re

supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.