Marketing Operations Analyst (Salesforce)

The TP ICAP Group is a world leading provider of market infrastructure.

Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions.

Through our people and technology, we connect clients to superior liquidity and data solutions.

The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world’s leading provider of OTC data, and an award winning all-to-all trading platform.

Founded in London in 1866, the Group operates from more than 60 offices in 27 countries.  We are 5,200 people strong. We work as one to achieve our vision of being the world’s most trusted, innovative, liquidity and data solutions specialist.

About Parameta Solutions

Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.

Role Overview

As a key member of the Marketing team, you will play a central role in shaping and optimising the systems, processes and insights that drive our global marketing activities. Working across a broad range of initiatives, you will help drive marketing performance through automation, reporting, campaign execution and CRM management, ensuring our teams have the tools, data and insights they need to deliver results.

You will support the day-to-day management of HubSpot, help maintain the integration between HubSpot and Salesforce, and work closely with stakeholders across Marketing, Sales Operations and external partners to continuously improve how we operate. This is an excellent opportunity for someone with experience in marketing operations who is looking to expand their expertise in CRM management, marketing automation, reporting and digital marketing within a global B2B organisation.

Key Responsibilities

• Support the day-to-day administration, optimisation and ongoing development of HubSpot, including workflows, forms, landing pages, email templates and automation programmes.

• Work closely with Marketing and Sales Operations teams to support the integration and alignment between HubSpot and Salesforce, ensuring data quality and effective lead management processes.

• Produce and maintain marketing reports and dashboards, providing insights into campaign performance, lead generation, marketing contribution and ROI.

• Create, deploy and report on email marketing campaigns, webinars, events and content marketing programmes.

• Maintain and update website content, supporting ongoing enhancements, testing and optimisation.

• Support data governance, database management and marketing process documentation, identifying opportunities to improve efficiency through automation and best practice.

• Collaborate with external agencies and internal stakeholders to deliver digital and marketing initiatives.

• Support lead capture, campaign follow-up and wider marketing operations activities, including vendor onboarding, purchase orders and budget tracking.

Experience / Competencies

Essential

• Hands-on experience administering HubSpot.

• Experience working with Salesforce or other CRM platforms.

• Understanding of marketing automation, lead management and campaign operations.

• Experience creating reports and dashboards.

• Strong organisational, analytical and problem-solving skills, with the ability to manage multiple priorities.

• Excellent communication skills, with strong attention to detail.

• Proficiency in Microsoft Office applications.

Desired

• HubSpot certifications.

• Experience supporting CRM integrations and data management activities.

• Experience in B2B marketing or financial services.

• Familiarity with marketing attribution and pipeline reporting.

• Experience using WordPress or similar content management systems.

• Basic understanding of SEO and website best practices.

• Experience documenting and improving business processes.

• Ability to build strong relationships across marketing, sales and operations functions.

Job Band & Level

• Professional /  4

#PARAMETA #LI-ASO #LI-Hybrid

Not The Perfect Fit?

Concerned that you may not meet the criteria precisely? At TP ICAP, we wholeheartedly believe in fostering inclusivity and cultivating a work environment where everyone can flourish, regardless of your personal or professional background. If you are enthusiastic about this role but find that your experience doesn't align perfectly with every aspect of the job description, we strongly encourage you to apply. You may be the ideal candidate for this position or another opportunity within our organisation. Our dedicated Talent Acquisition team is here to assist you in recognising how your unique skills and abilities can be a valuable contribution. Don't hesitate to take the leap and explore the possibilities. Your potential is what truly matters to us.

Company Statement

We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That's why we're building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is a central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement. 

Location