Junior Performance Media Manager

About Dyson

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.
We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As a Junior performance media manager, you will lead the strategies to acquire and retain customers on our Dyson website for the Benelux and Nordics markets. Your primary focus will be on optimizing paid media traffic and revenue from traffic while maintaining a cost-efficient CPA and a target ROAS. This represents a significant portion of our e-commerce equation, and you will collaborate closely with your e-commerce team, manager, and the broader media team to establish and execute plans to achieve these objectives. This role demands a balanced approach to short-term, medium-term, and long-term planning, along with seamless collaboration with various stakeholders, especially the marketing department, to ensure alignment with the full funnel strategy. You will need to make daily, weekly, and monthly adjustments to meet KPIs while simultaneously identifying short-term, medium-term, and long-term growth opportunities and reporting back to the business.

At Dyson, we employ the 'see, think, do' funnel to plan our media and activities. Your role will focus on the 'do' phase of media, which is centred on driving customer action, encouraging them to purchase Dyson products in our webshop. As a key member of the Dyson E-commerce Team for Benelux and Nordics, you will collaborate closely with our colleagues in group, the broader retail team, marketing teams, finance, and supply chain.

What you'll Do

Responsible for defining and executing Do performance media strategies across Search, Social, Display For all seven Dyson markets in the region.

• Translate e-commerce business goals into a performance media strategy including all DO media channels under which search, social and display.
• Work closely with the wider Dyson and Media agency team to make sure DO strategies are implemented seamlessly within the full funnel journeys. Strong stakeholder management is needed.  
• Forecast traffic and conversion for all our categories per market monthly.
• Plan and manage large media budgets to meet performance, engagement, and sales targets.
• Coordinate day to day execution of DO campaigns with our media agency.
• Monthly content creation and submission.  
• Build a strong KPI framework and monitor performance throughout the year.
• Daily performance monitoring and optimization to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
• Deliver ongoing deep dives to continually improve the channel performance and lead the work stream with the agency to deliver and report on outcomes.
• Present results, learnings, and optimizations to the broader Dyson team on at least weekly basis
• Continuously test creative, placements, channels, audiences, bidding, and optimization strategies to efficiently acquire the targets.
• Spot constant opportunities to optimize your performance media strategy and use a strong experimental approach to implement these projects. Collaborate with Traffic / Trading and Content team to recommend, design, and execute experiments and uncover new ways to increase traffic, sales and ROAS.
• Provide data analysis and insights to support the EMEA team in developing the Quarterly Business Reviews (QBRs).
• Stay informed of latest digital media Trends: You will be the voice of the latest market developments that drive our traffic, observing and reporting on best practices from our group, peer companies, and competitors.

Skills

• Extensive digital expertise, including hands-on experience with tools such as Google Analytics, Adobe, Google Ads, SA 360 and social platforms.
• Strong commercial acumen, capable of conducting analyses drawing from multiple data sources.
• At least 4 years’ experience in paid search/digital marketing, encompassing optimization, budget management, and reporting. Agency experience is a plus.
• Experience in managing agency or third-party partners.
• Deep understanding of digital paid media and its role in the media landscape.
• Proficiency in project management, breaking down goals into manageable tasks and efficiently meeting deadlines.
• Strong prioritization skills and ability to navigate complexity, making informed decisions on task urgency and importance.
• Collaborative mindset, comfortable collaborating with colleagues across various countries, cultures, and levels of seniority.
• Experience in stakeholder management: Being able to connect with people in different departments and convince people when needed.
• Ownership-first mindset, with a focus on understanding how plans and actions contribute to Dyson's success.
• Fluent in English and either Dutch or French; proficiency in both languages is beneficial.

Benefits

• Discount on Dyson products  
• Company Pension scheme  
• 29 days annual holiday plan  
• Company Fitness plan  
• EAP (Employee Assistance Programme)  
• Life Assurance Plan  
• Transportation allowance (0,23€/km regardless of the means of transport)  
• Health Insurance – Medical Contribution  
• Eye Examination & Computer Glasses Reimbursement 

*One year fixed term contract*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.