Junior Performance Marketing- App Marketing

RESPONSIBILITIES:

Campaign Strategy, Execution & Optimization

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
• Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
• Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

• Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
• Collaborate closely with content and design teams to develop and optimize ad visuals and ad copy for performance-driven results.
• Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 1.5 year of hands-on experience in performance marketing (in-house or agency)
• Proficient in running paid campaigns across Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads
• Familiarity with analytics and attribution tools such as Appsflyer, Mixpanel, and Looker
• Good understanding of key performance metrics including CPA, ROAS, CPM, CPC, CTR, and CR
• Skilled in budget pacing, performance tracking, and data-driven campaign management
• Detail-oriented with strong problem-solving skills and the ability to collaborate effectively across teams

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.