(Junior) Performance Marketing Manager (all genders)

Posted 2 Days Ago
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Munich, Bayern, DEU
Hybrid
Junior
Software • Travel • Hospitality
The Role
Own large-scale paid search campaigns across European markets using Google Ads and Microsoft Ads. Develop value-based bidding strategies, optimize account structures, run A/B tests, analyze performance, and convert findings into playbooks. Build internal marketing applications with Claude Code and GitHub alongside the MarTech team, while piloting AI-powered advertising and workflow automation. The role requires strong quantitative thinking, hands-on execution, ownership of business outcomes, and curiosity about applying AI to marketing.
Summary Generated by Built In

Holidu is one of the world’s fastest-growing holiday rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k holiday rental hosts and 4 million annual guests.

Your future team

You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation). We are a small, international and highly analytical team: value-based bidding at scale, our own bidding infrastructure, and data-driven in every decision. We work AI-first, and we are early: as marketers, we build our own analyses, automations and internal apps with LLM tooling (mainly Claude), together with our MarTech team. The team is led by Andreas, who has two decades of experience in digital marketing, and you will work closely with Rasmus, one of Holidu's Co-Founders.

What you will do

This role suits a proactive builder: strong numerical mindset, comfortable creating structure where none exists yet, at home in both strategy and hands-on execution.

  • Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently

  • Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles

  • Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer. We are first movers here: you will learn a skill almost nobody in the market has yet, and you will shape our tooling together with our MarTech team

  • Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings

  • Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis

What you bring
  • Hands-on paid search experience: 1+ years with Google Ads (Microsoft Ads is a plus) - trajectory matters more to us than years

  • A sharp, quantitative mindset with real attention to detail.

  • Ownership of business results: you think in outcomes, not processes, you build solutions rather than wait for instructions, and you can argue your case with solid data

  • Genuine curiosity about AI in marketing: you have already used AI tools to change how you work, not just to draft texts, and you want to go much deeper. No engineering background needed, curiosity is the requirement, we teach you the rest

  • Fluent English (our working language); any additional language is a plus

What we offer
  • Impact: Make a difference for hundreds of thousands of monthly users.

  • Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.

  • Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.

  • Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.

  • Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.

  • Fitness: Get a premium gym membership at a discounted rate.

  • Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.

Life at Holidu

Check out the adventure that awaits you on Instagram @lifeatholidu.

Apply now!

Apply online on our career page! Your first travel contact will be Sabrina from HR.
We champion diversity in every aspect of life. We encourage applications from all genders, corners of the world and individual backgrounds. Please feel welcome to submit your application without a photo and details on your gender, date of birth, marital status and nationality. If you have a disability or special need that requires accommodation, please let us know.

Skills Required

  • At least 1 year of hands-on experience with Google Ads
  • Strong quantitative mindset and attention to detail
  • Ownership of business results and ability to make data-driven decisions
  • Experience using AI tools to improve work beyond text drafting
  • Fluent English
  • Experience with Microsoft Ads
  • Additional language proficiency
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The Company
832 Employees
Year Founded: 2014

What We Do

Holidu is a European holiday-rental platform that helps guests find and book holiday homes while helping hosts and property managers manage rentals and win more bookings with less work. It combines booking platforms with rental-management software and local expert teams. The company also offers destination-management software that helps destination marketing organizations promote and sell tourism products, making it a technology-enabled service for both travelers and rental businesses.

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