Manager, Advertising Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

The REPUBLIC Collective, a division of the east coast record label groups, are seeking a Advertising Strategy Manager to support frontline and catalog repertoire. This is a permanent, full-time position based in our New York City headquarters. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape, understands how to setup and strategically plan effective ad campaigns, and they care deeply about MUSIC! They have hands-on experience planning or buying across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This role requires someone who thrives in a fast-paced, collaborative environment, managing multiple workstreams and communications simultaneously. The Junior Media Planner must bring strong organizational skills and attention to detail, building and maintaining media plans, gathering and tracking approved assets, tracking POs and budgets, optimizing campaigns, driving toward goals and ROI, and clearly communicating strategy and campaign results to marketing stakeholders.

 How you’ll CREATE:

• Develop and plan paid media campaigns including ecommerce promotions across socials, search, video, and programmatic platforms.
• Understand pixel implementation on websites for data collection and conversion tracking.

• Identify and define target audiences, analyzing consumer behaviors, shopping habits, and media consumption patterns.

• Build and manage first-party and custom audiences for ad campaigns across different music genres

• Manage media budgets and POs, track spend, pacing, and optimization opportunities
• Research trends, innovations, and changes that impact media planning and buying

• Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.

• Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions

• Identify growth areas and strategies to sell D2C eCommerce products, drive streaming, downloads, and break new artists

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

• Minimum 2 years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments. 

• Confidence in written and verbal communication skills in a professional environment
• Experience planning or buying Meta, Google AdWords, TikTok, X, Snapchat, and other channels 

• Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify

• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.

• Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire 

• Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.

• Passionate music fan with understanding of different artists & music fan community dynamics

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.