(Junior) Marketing Manager (m/f/d) Paid Social and App Marketing

Posted 5 Days Ago
Be an Early Applicant
Hamburg
Junior
Retail • Software
The Role
The Junior Marketing Manager for Paid Social and App Marketing is responsible for planning, implementing, and optimizing marketing campaigns across various social media platforms. This role involves analyzing KPIs, managing campaigns, conducting A/B tests, and collaborating with design and tech teams to enhance performance and marketing automation.
Summary Generated by Built In

Company Description

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team is in charge of all our marketing campaigns – both online and offline. Our mission is to make swift, high-quality decisions, understand the market through data and KPI-driven analyses, and develop innovative performance marketing strategies to stay ahead of the competition. We live by our philosophy: Be fast, stay hungry, and do it with passion!


As a (Junior) Marketing Manager (m/f/d) Paid Social and App Marketing , you will be responsible for the planning, implementation, monitoring, and continuous optimization of Paid Social and App Marketing activities for ABOUT YOU.

Job Description

Responsibilities:

  • Conceptualization, implementation, and monitoring of our Paid Social and App Marketing activities (Facebook, Instagram, Snapchat, TikTok)
  • Definition and monitoring of relevant KPIs (e.g., Return on Ad Spend) as well as independent campaign management based on these metrics
  • Conducting complex analyses and evaluating campaigns, deriving actionable recommendations
  • Independent development of initiatives and conducting A/B tests for continuous performance optimization
  • Initiating and realizing operational as well as strategic projects
  • Development of creative frameworks and strategies in collaboration with our Design and Media Conception Teams
  • Advancement of marketing automation with our Tech Teams

Qualifications

Requirements

  • Above-average degree in business administration or a comparable field (e.g., media management, e-commerce) from a renowned university
  • Excellent analytical thinking, a passion for working with numbers, and the ability to deliver thoughtful solutions based on data analyses
  • Quick comprehension and structured work approach
  • Proactive and open-minded thinking, enjoyment in questioning existing structures
  • Good communication skills and stakeholder management
  • Very good English skills
  • Experience in using MS Office (especially Excel) to interpret and elaborate on results from campaign and A/B test analyses
  • Initial experience in performance marketing and familiarity with Facebook Business Manager or Smartly is advantageous

Additional Information

Benefits

  • Flexible working hours with core working times
  • Company pension scheme
  • Exclusive employee discounts
  • Organic fruits and beverages
  • Free language courses (German & English)
  • Sports classes and subsidies for fitness offerings
  • Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
  • Modern centrally located office in Hamburg's city center
  • Regular company events
  • International team
  • Dog-friendly office
  • Continuing education opportunities
  • Mobility allowance
  • Support in the relocation process

Why join us?
Our Paid Social and App Marketing team, currently a group of six passionate professionals, is excited to welcome our seventh member! You’ll be joining a positive, analytical, and welcoming environment where we motivate and support each other, share our expertise, and embrace diverse opinions and new ideas. With us, you can take on responsibility and shape things early on.

We aim to be among the top e-commerce paid social and app marketing teams in Europe. To achieve this, we value flexibility and data-driven decision-making. Regular team lunches and occasional team evenings help us build a strong team spirit, and we’re eager to see the unique qualities and perspectives you’ll bring to our group.

We look forward to receiving your application – preferably online through our application portal. This ensures a faster process, and it's easy for you to upload your application documents!
Your contact
Merle Bruns

Top Skills

Excel
The Company
Hamburg
196 Employees
On-site Workplace
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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