The Role
Support lead consultants to build signal-based outbound pipelines for mid-high touch B2B DACH clients: source TAM, design and run targeted campaigns, route signals and qualify leads, monitor performance, A/B test messaging, and optimize outreach using automation and LLMs.
Summary Generated by Built In
About SalesPlaybook: DACH's #1 Pipeline, Sales & HubSpot agency for B2B Software companies (10-200 FTEs). We help B2B entrepreneurs scale revenue quickly and efficiently by operating marketing & sales like a revenue factory—effective, repeatable, predictable, and efficient.
Tasks
As a Junior GTM Engineer, you'll lead client projects alongside our lead consultants, building signal-based outbound pipelines for B2B DACH clients with mid-high touch sales motions. You'll architect automation systems using tools like Clay, Smartlead, and Lemlist.
Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High-Touch and Dedicated-Touch motions that focus on routing signals rather than automated outreach.
* TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs
* Campaign Operationalization & Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows
* Performance Analytics & Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)
Requirements
* Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
* Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
* Hands-on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment
* Self-starter with strong analytical skills and attention to detail
* Strong English communication skills
* Strong German communication skills
Nice to Have
* Basic understanding of RevOps and GTM strategies
* Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
* Proficiency with automation platforms (Make.com, N8n, Zapier)
* Experience with API integrations and webhooks
* B2B SaaS experience
* Builder mindset with proven side projects or tool builds
* Experience with intent data platforms and sales intelligence tools
Benefits
* Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
* Working with a manageable number of focused clients (4-6 simultaneously)
* Positioning as a specialist expert in the B2B sales landscape
* 90% remote work and fast decision-making processes
* Performance-based compensation based on results
* Professional development budget of up to 5,000 CHF annually
Tasks
As a Junior GTM Engineer, you'll lead client projects alongside our lead consultants, building signal-based outbound pipelines for B2B DACH clients with mid-high touch sales motions. You'll architect automation systems using tools like Clay, Smartlead, and Lemlist.
Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High-Touch and Dedicated-Touch motions that focus on routing signals rather than automated outreach.
* TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs
* Campaign Operationalization & Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows
* Performance Analytics & Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)
Requirements
* Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
* Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
* Hands-on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment
* Self-starter with strong analytical skills and attention to detail
* Strong English communication skills
* Strong German communication skills
Nice to Have
* Basic understanding of RevOps and GTM strategies
* Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
* Proficiency with automation platforms (Make.com, N8n, Zapier)
* Experience with API integrations and webhooks
* B2B SaaS experience
* Builder mindset with proven side projects or tool builds
* Experience with intent data platforms and sales intelligence tools
Benefits
* Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
* Working with a manageable number of focused clients (4-6 simultaneously)
* Positioning as a specialist expert in the B2B sales landscape
* 90% remote work and fast decision-making processes
* Performance-based compensation based on results
* Professional development budget of up to 5,000 CHF annually
Skills Required
- Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
- Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
- Hands-on experience with LLMs (GPT, Claude, Perplexity) for personalization and enrichment
- Self-starter with strong analytical skills and attention to detail
- Strong English communication skills
- Strong German communication skills
- Basic understanding of RevOps and GTM strategies
- Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
- Proficiency with automation platforms (Make.com, N8n, Zapier)
- Experience with API integrations and webhooks
- B2B SaaS experience
- Builder mindset with proven side projects or tool builds
- Experience with intent data platforms and sales intelligence tools
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The Company
What We Do
SalesPlaybook is a B2B sales agency in the DACH region helping software entrepreneurs and SaaS startup founders scale their sales efficiently. The company provides hands-on pipeline generation, revenue enablement through coaching and training, and HubSpot CRM services to generate qualified pipelines and close bigger deals faster.
