We are seeking a curious and analytical Marketing Growth Analyst to join our team. In this role, you will help our digital channel teams make data-driven decisions and uncover key insights and opportunities to fuel growth. As a Growth Marketing Analyst, you will play a crucial role in shaping our digital marketing channel strategies and experimentation roadmap. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in BC, Alberta, and Ontario. In this role, you will report to the Senior Manager, Search Marketing.
WHAT YOU’LL DO:
- Build and maintain digital channel dashboards and reports using platforms like GA4, Looker Studio, Tableau, or equivalent
- Analyze results of channel tests and growth experiments, share insights and recommendations based on data with Marketing Growth teams and cross-departmental stakeholders
- Use exploratory analysis to undercover new opportunities for growth, develop test hypotheses, help design and implement tests, review results and analyze data and make recommendations to stakeholders and leaders
- Through the use of visuals, slide decks, and spreadsheets, present data and insights in a clear and concise manner that empowers digital channel teams and Marketing stakeholders to make informed decisions around growth opportunities and acquisition tests
- Perform other related duties as needed
WHAT YOU’LL NEED:
- Some practical or relevant experiencein data analysis, statistics, and/or data modeling
- Bachelor’s degree or equivalent in economics, applied mathematics, and/or business, or equivalent combination of education and experience
- Solid business acumen and understanding of SaaS and/or e-commerce business models
- Proficient with data and web analytics platforms, including Google’s suite of marketing tools like Google Analytics 4
- Experience with data visualization tools such as Looker Studio, Tableau, or similar platforms
- Advanced skills with spreadsheet software (Google Sheets and/or Microsoft Excel)
- Excellent communication skills, conveying thoughts clearly both in writing and verbally, and actively listening and asking questions for clarification
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
In all we do, our six guiding principles light the way:
Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp
One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
Canada Pay Range For This Role
$53,100—$74,300 CAD
Top Skills
What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business.
How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media.
Put simply, we help our customers with:
Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business.
Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale.
Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
Gallery
