The Role
We're looking for a Junior Creative Strategist to help run the creative engine behind our paid social and TikTok Shop growth. You'll write content briefs, coordinate our UGC creators, and direct our video editors and graphic designers on the angles, hooks, and formats that convert. You'll work closely with our marketing lead, who'll help you sharpen your strategy — but you'll own the day-to-day of getting great creative produced. This is a role for someone early in their career who's obsessed with short-form content and eager to grow fast.
What You'll Do
- Help shape the creative strategy for paid social (Meta) and TikTok Shop — bringing concepts, angles, and hooks to test each cycle.
- Write clear content briefs for UGC creators, video editors, and graphic designers — the angle, hook, script beats, format, and CTA.
- Coordinate our UGC creators: brief them, keep them on schedule, and give feedback so footage matches the plan.
- Direct video editors on how to cut UGC footage into ads — pacing, hooks, captions, and iterations on what's working.
- Support graphic design for static and motion assets so they stay on-brand and on-strategy.
- Watch the metrics: learn to read hook rate, thumb-stop, CTR, CVR, ROAS/CPA, and hold rate, and use them to decide what to iterate on next.
- Keep a steady flow of new creative concepts and iterations moving through the pipeline.
- Stay on top of TikTok Shop and Meta trends, formats, and platform changes.
What We're Looking For
- ~1–2 years of experience in social media, content, UGC, video, or paid-social creative (internships and freelance count) — or a strong portfolio that shows the instinct.
- Genuine familiarity with TikTok and Meta — you live on these platforms and understand what makes short-form content perform.
- Eagerness to learn the performance side — comfortable with numbers and excited to connect metrics to creative decisions.
- Some experience working with creators, editors, or designers — or clear ability to brief and coordinate others.
- A sharp eye for hooks, angles, and short-form storytelling that stops the scroll.
- Excellent written and spoken English (near-native preferred — briefs and creator comms are in English).
- Organized, proactive, and able to juggle multiple creators and editors at once.
- Able to work core US business hours (Eastern or Central overlap).
Nice to Have
- Hands-on experience editing or scripting short-form video.
- Experience with home, décor, or lifestyle products.
- Exposure to creative-analytics or ad-manager tools (e.g. Motion, TripleWhale, Meta Ads Manager).
- Basic design sense / ability to reference visual direction for designers.
Skills Required
- 1-2 years of experience in social media, content, UGC, video, or paid-social creative (internships and freelance count)
- Familiarity with TikTok and Meta platforms and short-form content best practices
- Comfortable with metrics and performance analysis (hook rate, CTR, CVR, ROAS/CPA, hold rate)
- Experience working with creators, video editors, or designers, or ability to brief and coordinate them
- Strong instincts for hooks, angles, and short-form storytelling
- Excellent written and spoken English (near-native preferred)
- Organized, proactive, able to manage multiple creators and editors simultaneously
- Ability to work core US business hours (Eastern or Central overlap)
- Hands-on experience editing or scripting short-form video
- Experience with home, decor, or lifestyle products
- Exposure to creative-analytics or ad-manager tools (e.g., Motion, TripleWhale, Meta Ads Manager)
- Basic design sense and ability to reference visual direction for designers
What We Do
Welcome to Americanflat, where our mission is to redefine how you experience art in your living space. We specialize in producing stylish, affordable, and exclusively curated wall art designed by some of the most impressive contemporary artists of today. The Origins of Americanflat: Our story begins with Giorgio Piccoli, the Founder and President of Americanflat. Upon moving to New York City, Piccoli faced frustration and disappointment while attempting to decorate his small apartment with art. Confronted with exorbitant prices, he recognized the need for a brand that caters to art lovers, not just investors. This pivotal moment led to the creation of Americanflat—a brand born out of a desire to democratize art and make it accessible to everyone. Our Community of Artists: At Americanflat, we foster a vibrant community of over 150 artists who contribute their creativity to bring the freshest designs to the market. By partnering with artists from around the world, we provide you with a diverse range of styles and options. Every purchase you make supports independent artists, as they receive a portion of each order, ensuring the continuous flourishing of artistic talent. Defying Tradition: As an outsider to the art world, Piccoli had a unique perspective that allowed him to challenge the traditional gallery system. Americanflat's wall art and home décor are meticulously hand-selected, catering to individuals who share a passion for artistic expression. We believe in creating an experience that goes beyond mere decoration; our curated collections are a testament to the art lover in you. Join Us on this Artistic Journey: From all of us at Americanflat, we express our gratitude for exploring our artists and collections. Whether you're looking to transform your living space or find the perfect gift, we invite you to discover the beauty and creativity that our brand brings to your world. Elevate your surroundings with Americanflat!!
