Responsibilities:
- Support community management and reactive response efforts that drives desired outcomes by responding to comments on social channels on behalf of the client
- Track and monitor conversations online, identify potential trends for client implementation, and develop weekly monitoring reports
- Keep the team apprised of community performance, including growth and engagement by assessing impact of social strategy on the community
- Provide basic social media activity reporting support for ongoing efforts and events in collaboration with analysts
- Research new social media technology; understand and apply knowledge in support of overall strategy
- Be able to understand and assist in the development of content calendars for a variety of social platforms
- Participate in and attend client meetings/conference calls
- Write social content and copy for platforms including Facebook, Instagram, TikTok, YouTube Shorts, and Threads
Basic Qualifications:
- A bachelor’s degree in a relevant field (public relations, communications, English, journalism, advertising, business) or equivalent work experience.
Preferred Qualifications:
- At least 0-6 months’ internship experience in Communications and/or related fields
- Understand the role that social and digital media plays in a client’s communication mix
- Have a solid a sense of how social media management tools work as well as the cadence of social media platforms (i.e. Sprinklr, Sprout Social, Facebook, YouTube analytics, etc.)
- Experience utilizing online listening tools and understand why online monitoring is important and be able to identify tools (paid and free) that can be used to identify relevant conversations and audiences
- Be able to support online marketing and issues management campaigns
- Proficient in MS Office applications, specifically Microsoft PowerPoint and Excel
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