As our new Junior Brand Marketeer you’re the driving force behind our biggest marketing campaigns. As part of the marketing team you contribute to flight management - from strategy to flawless execution - ensuring that everything from creative assets to media planning comes together seamlessly. You oversee full-funnel media planning in collaboration with our media agency and activate campaigns across our brand channels. You like to manage the relationship with our external partners and stay ahead of industry trends to drive effective, high-impact advertising.
What you’ll do- Campaign Execution: Supporting and executing large 360° marketing flights across teams and international markets.
- Content Alignment: Working closely with creative, marketing and other teams to ensure content supports campaign goals.
- Creative Development: Supporting the creation of compelling advertising campaigns and adapting creatives to suit each channel and medium.
- Campaign Setup: Setting up broad-reach campaigns (e.g., TV, OLV, CTV, (D)OOH, YouTube, Meta, Pinterest, TikTok) independently and in collaboration with the media agency.
- Performance Optimization: Monitoring and optimizing campaigns to meet performance goals and KPIs.
- Partner Management: Collaborating with external partners such as Google, Meta, TikTok and Pinterest to effectively reach target audiences and stay on top of marketing developments.
- Media Planning: Supporting the development of media plans in collaboration with the media agency.
- Cross-Team Collaboration: Working closely with the performance marketing team and international counterparts.
- A successfully completed Master Studies in the field of in marketing, communications, business, data science, mathematics or related
- 1+ years of experience in (digital) marketing (ideally in a media agency)
- Deep understanding of the German media landscape
- Hands on experience in setting up and optimising campaigns using tools such as Google Ads, Meta and TikTok
- Independent thinking and problem solving skills
- Excellent communication and collaboration skills to work effectively with agencies, creative teams, and other stakeholders
- Fluent in German and English
- Join a fast-growing business with significant upward potential and career growth
- Engage with talented Picnic'ers with a lot of international exposure
- Embrace the Picnic culture of wonderful free breakfasts and lunches, memorable parties featuring the renowned Picnic band and even a company ski trip
- Enjoy flexible working hours
- All other essential items: 30 vacation days, option for pension plan, laptop and phone
- Travel throughout Germany with your Germany ticket subsidised by Picnic
- Stay fit and energized — with Lease-a-Bike, commute sustainably, healthily, and flexibly.
Top Skills
What We Do
At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France.
One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!
We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.
As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!
Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.
